Kro's Nest

Beijing Kro’s Nest F&B Management
Traditional Chinese 北京烏巢餐飲管理有限公司
Simplified Chinese 北京乌巢餐饮管理有限公司
In the background, a Kro's Nest location next to a Yoshinoya and a Dairy Queen

Kro's Nest (simplified Chinese: 乌巢; traditional Chinese: 烏巢; pinyin: Wū Cháo) is a chain of pizza restaurants in Beijing operated by Beijing Kro’s Nest F&B Management,[1] headquartered in Chaoyang District.[2]

Christopher Beam of Bloomberg Businessweek stated that the chain was "known for its American-style pies".[3] Susie Gordon, author of Moon Spotlight Beijing, wrote that the "reliable Western menu" gave the chain popularity.[4]

As of 2013 Marty Handley is the vice president of the chain.[5]

History

The restaurant chain was first established in 2005.[6] The notable figures were an American, Olav Kristoffer "Kro" Bauer, and his Chinese business partner,[7] Yuan Jie (袁 捷; Yuán Jié). Bauer and Yuan Jie had been business partners in previous ventures.[8] At the time Bauer, a graduate of the University of Hawaii-Manoa, was 21 years old.[9] The first restaurant opened in the area around Peking University.[6]

In 2006 Bauer and Yuan Jie had a dispute regarding a recipe, but the two later reconciled. China Central Television (CCTV) covered this dispute.[10]

Bauer and Yuan Jie later became involved in a dispute over the ownership of the restaurant chain. In 2010 the two were involved in a physical altercation that resulted in Yuan Jie's arrest.[11] The management of the chain was altered after 2010.[6] Three locations owned by Yuan Jie were renamed to "Tube Station Pizza"; they were in Haidian District, the North Third Ring Road area, and the Beijing Workers' Stadium area.[12]

Michael Gold of the Global Times stated that the Anglophone media had more focus on Bauer than on Yuan Jie, who "largely remained silent" until he did a 2011 interview with the Global Times.[13] Gold stated that expatriates in Beijing considered the events "a cautionary tale about doing business in China."[13]

References

  1. ↑ "Contact Us" (Archived 2014-08-30 at WebCite). Kro's Nest. Retrieved on August 30, 2014.
  2. ↑ "m_20130818153942.png" (Archived 2014-08-30 at WebCite). Kro's Nest. Retrieved on August 30, 2014. "2103 Buliding [sic] D,International Port, San Yuan Bridge, Chaoyang District,Beijing, China."
  3. ↑ Beam, Christopher. "Looking to Get Ahead? China Doesn't Want You" p. 2 (Archive). Bloomberg Businessweek. June 8, 2012. Retrieved on August 31, 2014.
  4. ↑ Gordon, Susie. Moon Spotlight Beijing. Avalon Travel, April 24, 2012. ISBN 1612381235, 9781612381237. p. 58.
  5. ↑ Yin, Yeping. "Sweet then soured" (Archived 2014-08-30 at WebCite). Global Times. July 18, 2013. Retrieved on August 31, 2014.
  6. 1 2 3 "Home" (Archived 2014-08-30 at WebCite). Kro's Nest. Retrieved on August 30, 2014.
  7. ↑ Rein, Shaun. "How Not To Run a Business in China" (Archived 2014-08-30 at WebCite). Businessweek. June 25, 2010. Retrieved on August 31, 2014.
  8. ↑ "Breaking News: Drama at Kro's Nest" (Archived 2014-08-30 at WebCite). City Weekend. May 11, 2010. Retrieved on August 31, 2014.
  9. ↑ Fassler, Kim. "UH grad's pizza a hit in China" (Archived 2014-08-30 at WebCite). Honolulu Advertiser. Monday October 19, 2009. Retrieved on August 31, 2014.
  10. ↑ "Kro's Nest biz spat turns physical." Global Times. May 10, 2010. p. 2 (Archive). Retrieved on August 31, 2014.
  11. ↑ "Kro's Nest biz spat turns physical." Global Times. May 10, 2010. p. 1 (Archive). Retrieved on August 31, 2014.
  12. ↑ Li, Shuang. "Kro's Nest is now Tube Station Pizza" (Archive). Global Times. October 27, 2010. Retrieved on October 5, 2014.
  13. 1 2 Gold, Michael. "Troubled Nest" (Archive). Global Times. January 21, 2011. Retrieved on October 5, 2014.
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