Knorr (brand)

Product type Food
Owner Unilever
Introduced 1838 in Heilbronn, Germany
Ambassador(s) Carl Heinrich Knorr

Knorr (/ˈknɔːr/, often anglicized /ˈnɔːr/) is a German food and beverage brand. It is owned by the English-Dutch company Unilever since 2000, when Unilever acquired Best Foods, excluding Japan where it is made under license by Ajinomoto. It produces dehydrated soup mixes and condiments. It was known as Royco in Indonesia, and as Continental in Australia.


Knorr Cooking Center in Heilbronn

Knorr was founded in 1838 by Carl Heinrich Theodor Knorr. Knorr headquarters is in Heilbronn, Germany. Products previously sold under the Lipton brand are now being absorbed into the Knorr product line. With annual sales topping €3 billion, Knorr is Unilever's biggest-selling brand.[1]

An Israeli company based in Haifa, Israel Edible Products, produces kosher soups for Knorr that are sold in Israel and the United States.[2]


In 1912 the first Knorr Bouillon cube was introduced.


Knorr is available around the world.[3] In 1957, flagship Knorr brands like bouillon and soups were sold in 8 countries and by 2000, Knorr products were sold in nearly 90 countries around the globe. In Japan, Knorr is owned by Ajinomoto.


Throughout the 20th century, Knorr launched many recipes throughout the world – Knorr Soupy Noodles in India, Instant noodle in Pakistan,[4] Knorr Homestyle Stock in Canada and the US, and Knorr soups across Europe and the rest of the world.


See also


External links

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