KMDL

KMDL (97.3 FM, "97.3 The Dawg") is a country music formatted radio station in Lafayette, Louisiana.

The station is an affiliate of the New Orleans Saints radio network.^[1]

History

KMDL began broadcasting August 1, 1981 with 3,000 watts at 97.7.^[2] When KMDL signed on, it was a local Kaplan station with a marginal signal over the Lafayette market. In 1991, in an effort to better serve the market as a whole, KMDL upgraded to 40,000 watts and moved to 97.5. The move lasted for a short time, however, as interference forced the station to move back to 97.7 until it was found that the station could move to 97.3 interference-free.

KMDL has been in a country format since first signing on as "K-Middle," in reference to 97.7 appearing in the middle of the dial on an analog radio. After moving to 97.3, KMDL dropped the "K-Middle" branding and identified only using frequency and call letters until shifting from a traditional country format to a current hit-based country format in September 1995, at which it began identifying as "the Dawg," a reference to USL's then-Bulldog mascot.

HD radio

An Ibiquity-licensed station, KMDL began broadcasting HD Radio in November 2007. Currently, KMDL does not multicast.

References

External links

• Query the FCC's FM station database for KMDL
• Radio-Locator information on KMDL
• Query Nielsen Audio's FM station database for KMDL

Coordinates: 30°02′56″N 91°59′49″W / 30.049°N 91.997°W / 30.049; -91.997