Journal of Marketing Research
Abbreviated title (ISO 4) | J. Mark. Res. |
|---|---|
| Discipline | Marketing |
| Language | English |
| Edited by | Rajdeep Grewal |
| Publication details | |
| Publisher | |
Publication history | 1964-present |
| Frequency | Bimonthly |
| 2.300 | |
| Indexing | |
| ISSN |
0022-2437 (print) 1547-7193 (web) |
| LCCN | 68004962 |
| CODEN | JMKRAE |
| OCLC no. | 1783303 |
| Links | |
Journal of Marketing Research is a bimonthly peer-reviewed academic journal published by the American Marketing Association. It was established in 1964 and covers all aspects of marketing research. According to the Journal Citation Reports, the journal has a 2014 impact factor of 2.300.[1]
Editors-in-chief
The following persons are or have been editor-in-chief of this journal:
- Frank Bass 1972-1975
- Gilbert A. Churchill 1978-1982
- William Perreault 1983-1985
- Rajdeep Grewal 2016-present
Notable Papers
- Churchill, Gilbert (1979). "A paradigm for developing better measures of marketing constructs". Journal of Marketing Research. 16 (1): 64–73. doi:10.2307/3150876. JSTOR 3150876.
- Oliver, Richard L. (1980). "A cognitive model of the antecedents and consequences of satisfaction decisions". Journal of Marketing Research. 17 (4): 460–469. doi:10.2307/3150499. JSTOR 3150499.
- Claes Fornell and David F. Larcker (1981). "Evaluating Structural Equation Models with Unobservable Variables and Measurement Error". Journal of Marketing Research. 18 (1): 39–50. doi:10.2307/3151312. JSTOR 3151312.
- Gilbert A. Churchill and Carol Surprenant (1982). "An investigation into the determinants of customer satisfaction.". Journal of Marketing Research. 19 (4): 491–504. doi:10.2307/3151722. JSTOR 3151722.
- Aaker, Jennifer (1997). "Dimensions of brand personality". Journal of Marketing Research. 34 (3): 347–356. doi:10.2307/3151897. JSTOR 3151897.
References
- ↑ "Journal of Marketing Research". 2014 Journal Citation Reports. Web of Science (Social Sciences ed.). Thomson Reuters. 2015.
External links
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