Jordan Creek Town Center

Jordan Creek Town Center
Location West Des Moines, Iowa, United States
Opening date August 4, 2004
Developer General Growth Properties
Management General Growth Properties
Owner General Growth Properties
No. of stores and services 164 (as of November 2010)[1]
No. of anchor tenants 3
Total retail floor area 2,000,000 sq ft (190,000 m2) [2]
No. of floors 2
Parking 8,900 spaces[2]

Jordan Creek Town Center is a super-regional shopping mall and lifestyle center in the city of West Des Moines, Iowa. It is the largest shopping complex in the state of Iowa with a total gross leasable area of 1,340,000 square feet (124,000 m2).[2] It is also the fourth largest shopping complex in the Midwest, and the 23rd largest shopping complex in the United States. The center is named after Jordan Creek, a tributary of the Raccoon River that was named after James Cunningham Jordan, the first person to settle in what is now West Des Moines. Its developer, General Growth Properties, has referred to Jordan Creek as a "retail resort" that combines elements of enclosed malls with outdoor and non-retail components.[3] As of May 2008, there are more than 150 minor stores and 3 major stores including Dillard's, Scheels All Sports, and Younkers.


Around 1995, the family of local businessman Art Wittern proposed the "Village at Oakbrook" to the city of West Des Moines on the 200-acre (0.81 km2) site that the Witterns owned at 74th Street (later renamed Jordan Creek Parkway) and E.P. True Parkway. The village would have contained a mixture of commercial, residential, and office development that was intended to attract upscale retailers similar to those at Country Club Plaza in Kansas City. In 1999, following the success of Coral Ridge Mall in eastern Iowa, General Growth Properties chose the Wittern site for its proposed "town center" concept.[4]

General Growth unveiled plans for Jordan Creek Town Center in May 2000. Two of the Des Moines metropolitan area's existing malls, Merle Hay Mall and Valley West Mall, promptly sued the city of West Des Moines, claiming that it was illegal to use public money from tax increment financing to make improvements around the mall. The Iowa Supreme Court dismissed the lawsuit on February 27, 2002,[5] allowing construction of the $200 million complex to begin later that year.

Jordan Creek Town Center opened on August 4, 2004, attracting nearly 17 million shoppers in its first year.[6] Jordan Creek led to short-term sales declines at the three existing regional malls in the Des Moines area (Merle Hay, Valley West, and Southridge) while accounting for nearly 37 percent of taxable sales at the four malls during the last three months of 2004.[7] Jordan Creek also affected sales tax revenues in Dallas County, which jumped from $16.7 million in fiscal 2004 to $33.7 million in fiscal 2006.[8] It has also spawned other new commercial developments in West Des Moines such as the West Glen Town Center near Interstate 35 and a new Wells Fargo office complex south of the mall.

In May 2007, Iowa State University economists David Swenson and Liesl Eathington released a study showing that retail sales in the Dallas County portion of West Des Moines had increased by over $310 million, or 503.7 percent, during Jordan Creek's first two years of operation. At the same time, sales in the city of Des Moines decreased by nearly $194 million (5.2 percent) while sales in the Polk County portion of West Des Moines decreased by $22 million (2.4 percent). Smaller Dallas County cities like Adel and Perry also experienced declines in retail sales during this period.[9][10]

Jordan Creek Town Center has been part of the Hy-Vee Triathlon's 40K bicycle course since 2007.[11] In 2008 the Drake Relays' pole vaulting competitions were held inside Jordan Creek Town Center for the first time.[12]


The town center has 142 stores and 25 restaurants (as of December 2012), and is composed of three districts:

The Shopping District at Jordan Creek Town Center, looking north from the lake

See also


  1. General Growth Properties. "Store Directory". Retrieved 2008-05-10.
  2. 1 2 3 General Growth Properties. "Jordan Creek Town Center Information". Archived from the original on October 17, 2008. Retrieved 2008-05-10.
  3. Ritter, Ian (October 2004). "A New Direction". Shopping Centers Today. International Council of Shopping Centers. Archived from the original on 2007-09-30.
  4. Erb, Gene (2000-06-19). "Mall's size takes some by surprise". The Des Moines Register. p. 1A.
  5. Iowa Supreme Court (2002). "Supreme Court Opinion". Retrieved 2006-05-05.
  6. Johnson, Patt (2005-07-31). "Jordan Creek redirects competition". The Des Moines Register.
  7. Johnson, Patt; David Elbert (2005-05-27). "Jordan Creek provides retail spark". The Des Moines Register. p. 1A.
  8. Bzdega, Sarah (2007-02-25). "Jordan Creek area shows no signs of slowing". Des Moines Business Record.
  9. Eathington, Liesl; Swenson, David. "Recent Trade Shifts in the Des Moines/West Des Moines Metropolitan Region" (PDF). Archived from the original (PDF) on 2009-02-23. Retrieved 2007-05-19.
  10. Johnson, Patt (2007-05-19). "Study: Shoppers bypass D.M.". The Des Moines Register. pp. 1A, 4A.
  11. "Hy-Vee Triathlon - Course Info". Retrieved 2008-05-10.
  12. Strong, Jared (2008-04-24). "Pole vaulters are shopper-stoppers at Jordan Creek". The Des Moines Register.
  13. Higgins, Tim; Donnelle Eller (2003-07-22). "Younkers moves in on Jordan Creek location". The Des Moines Register. p. 1A.

External links

Coordinates: 41°34′11″N 93°48′12″W / 41.569722°N 93.803333°W / 41.569722; -93.803333

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