Jam (Turn It Up)

"Jam (Turn It Up)"
Single by Kim Kardashian
Released March 2, 2011 (2011-03-02)[1]
Format Digital download
Recorded 2010
Genre Electropop[2]
Length 4:35
Producer(s) The-Dream

"Jam (Turn It Up)" is a song by American television personality Kim Kardashian. The song features background vocals by singer-songwriter and record producer The-Dream. The song was released to iTunes on March 2, 2011, and half of the proceeds from the sales of the song are being donated to St. Jude Children's Research Hospital.[4] Shortly after the song's release, Kardashian confirmed that she had no plans to put out a full-length album any time soon. Years later, she also admitted that she regretted recording the song.[5]


In early 2010, Kardashian was introduced to hitmaker The-Dream (who previously worked on Rihanna's "Umbrella," and Beyoncé's "Single Ladies") by singer Ciara. Later that year, in September/October, 2010, he reached out to her to pitch an idea and create a debut single for her; she was reluctant at first and sought advice from friends like Kanye West and others who work in the industry "They gave me good advice. They asked me what I do for fun, and I said, 'I go shopping, I hang out with friends.' And was told, 'We go to the studio for fun. Come have fun with us. Don't think too much about it.'" so after a lot of thinking she accepted the challenge.[6] A month later, rumors surfaced the internet that Kardashian had been hitting the studio with The-Dream. A source told People magazine that "they're working on some fun music," and a source reported to TMZ that "Kim's got a really good voice."[7][8] "I'm the one that actually called her to do it," The-Dream revealed during an interview with Sway Calloway. "This was very, very -- believe it or not -- a very fun moment for me. It's one of my lightest musical moments. [...] It wasn't about kicking off a singing career; it was us really having the power of TV and goofing off.".[9] Kim alluded to her musical side project on Twitter over the holidays, writing, "2011 is all about trying new things and going for it! I'm starting mine [with] something fun and crazy!". She first premiered the song in December 31, 2010, at a New Year's Eve party at TAO nightclub in Las Vegas. In a video that captured the song's unveiling, Kardashian is seen giving the crowd a brief introduction before launching into the new song; "I didn't mean to, but I did this song with The-Dream, and it's really fun! I hope you guys like it!" she told the crowd.[2] Reportedly titled "Turn It Up" and written by The-Dream and Tricky Stewart, the song features a synthesizers and vocal harmonies. The-Dream, which he can be heard backing up Kardashian's airy vocals on the chorus of the track.[10] After much anticipation, 3 months later the song was premiered during On Air with Ryan Seacrest, on March 2, 2011, and was set to be released the same day on iTunes, but it was only released two days later due to unknown issues, on Friday, March 4. Kardashian also revealed that a portion of the proceeds from the sales of the song will be donated to St. Jude Children's Research Hospital. The single made its television premiere during the March 6, 2011 episode of Kourtney & Kim Take New York, titled Dream a Little Dream, in which you can see from the very beginning when Kardashian receives an unexpected offer to record a song with The-Dream and her insecurity towards the whole process, and her sister Kourtney's advice to go for it. When asked if an album is in the works, Kardashian replied: "There's no album in the works or anything – just one song we did for the show, and a video Hype Williams directed, half of the proceeds we're giving away to a cancer foundation, because The-Dream's and one of my parents passed away from cancer. It's just all having fun – with a good cause".[11]

Critical reception

Jim Farber, writing for the Daily News, called the song a "dead-brained piece of generic dance music, without a single distinguishing feature," and suggested that the single made Kardashian the "worst singer in the reality TV universe."[12] R&B singer Keri Hilson gave her take on Kim's attempt at the music industry during an interview, saying "I haven't [followed the story] at all, actually, I thought it was rumor, [...] but hey, I think we're all entitled to follow our dreams. And if that's part of her dream, then go for it. You know? I wouldn't resent anybody for trying something new and you never know what could happen. [Kim] could discover that she has a new passion."[6]

In an August 2014 appearance on Bravo's Watch What Happens: Live, Kardashian stated that the biggest regret in her life was recording the song:

"It’s definitely a memory and it was a fun experience. We gave the proceeds to a cancer organization, But if there’s one thing in life that I wish I didn’t do ... I don’t like it when people kind of dabble into things they shouldn’t be. And that I don’t think I should have. Like, what gave me the right to think I could be a singer? Like, I don’t have a good voice."[5]

Commercial performance

In its first 5 days on sale, the song sold over 14,000 copies in the United States.[13]

Music video

When it was first reported that Kanye West was scheduled to appear in an upcoming episode of Kardashian's new reality series Kourtney & Kim Take New York, it didn't take long for people to guess that they were up to something musically. "He's a musical genius, so I would be honored to work with Kanye," Kim told MTV News.[14] It was later revealed that they were working in the music video for the song, which was filmed through December 28, 2010[2] and the beginning of January, 2011 at a Culver City, California recording studio[14] by director Hype Williams but never officially released. The video also featured a special appearance by Kanye West.[15] In March, Kim tweeted pictures from the video shoot in which she is sporting a white fur and long braids. Some behind-the-scenes archive footage from the video were shown in ads for Keeping Up with the Kardashians, Season 6. According to Kim's sister, Khloé Kardashian, "It [the video] was never meant to be played publicly." She continues, "I've seen it. It's to die for. Her body is banging, baby. [...] The song was for charity; it wasn't for her to have a recording deal. [It was] something she just wanted to be for herself and for fun, so the video she made just for herself," she told MTV News in May.[16] Six months after the song was released, in August 29, 2011, a 55-second teaser of the video was leaked against her wishes on to the internet. The video features scenes of Kardashian "oiled up, writhing around in a pair of tiny pink booty shorts and a white tank top, displaying wet and wild hair as well as a shiny appearance to her skin; In another part of the clip Kim vamps it up donning bright-red, ultra shiny lipstick and giant mirrored aviator sunglasses as she licks her lips for the camera and gazes sultrily into the lens. At one point the camera pans to a shot of Kim's famous derrière in a pair of neon pink shorts before showing her lying down in a revealing white top."[17][18]

Track listing

  1. "Jam (Turn It Up)" 4:35


Chart (2011) Peak
US Billboard Bubbling Under Hot 100 Singles[19] 1


  1. 1 2 "iTunes - Music - Jam (Turn It Up) - Single by Kim Kardashian". Itunes.apple.com. March 2, 2011. Retrieved July 1, 2013.
  2. 1 2 3 "Kim Kardashian Debuts 'Turn It Up' Song on New Year's Eve". Billboard. Retrieved July 1, 2013.
  3. Kaufman, Gil (January 3, 2013). "Kim Kardashian Debuts First Single, 'Turn It Up'". MTV.com. Retrieved July 1, 2013.
  4. "Kim Kardashian - Celebuzz". celebuzz.com.
  5. 1 2 "Kim Kardashian's Biggest Regret Isn't What You Think It Is". The Huffington Post.
  6. 1 2 Harper, Rosario (March 5, 2012). "The-Dream Explains Kim Kardashian's One-Night Stand W/ Music". Sohh.Com. Retrieved July 1, 2013.
  7. Vena, Jocelyn (November 4, 2010). "Kim Kardashian Would Be 'Honored' To Record With Kanye West". MTV.com. Retrieved July 1, 2013.
  8. "Kim Kardashian - Dreaming Up an Album". TMZ.com. June 27, 2013. Retrieved July 1, 2013.
  9. Brotherton, Sarah (March 14, 2012). "Kim Kardashian 'Jam' Was 'Goofing Off,' The-Dream Says". MTV.com. Retrieved July 1, 2013.
  10. "Kim Kardashian's 'Jam (Turn It Up)' Single Premieres: Listen". Billboard. Retrieved July 1, 2013.
  11. "Latest Music News, Band, Artist, Musician & Music Video News". Billboard. February 7, 2011. Retrieved July 3, 2011.
  12. Farber, Jim (2 March 2011). "Kim Kardashian song 'Jam (Turn It Up)' makes her the worst singer in the reality TV universe". Daily News. Retrieved 8 March 2011.
  13. Caulfield, Keith (9 March 2011). "Kim Kardashian vs. Paris Hilton: Whose Debut Single Sold More?". Billboard. Prometheus Global Media. Retrieved 11 March 2011.
  14. 1 2 Vena, Jocelyn (December 29, 2010). "Kim Kardashian And Kanye West Spotted In The Studio". MTV.com. Retrieved July 1, 2013.
  15. "I know u c me on the video...TRUE! I know you'll hear me... on Twitpic". Twitpic.com. Retrieved July 1, 2013.
  16. Vena, Jocelyn (May 16, 2011). "Kim Kardashian's 'Jam (Turn It Up)' Video 'For Her Eyes Only,' Kourtney Says". MTV.com. Retrieved July 1, 2013.
  17. "Kim Kardashian's Sweaty 'Jam (Turn It Up)' Video: Watch a Clip". Billboard. August 29, 2011. Retrieved July 1, 2013.
  18. "The OTHER video Kim Kardashian didn't want you to see: Racy music clip for failed single leaked online". Daily Mail. London. August 30, 2011.
  19. "Bubbling Under Hot 100 : Mar 26, 2011". Billboard. Prometheus Global Media. Retrieved October 24, 2014.
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