Inquisitr
 | |
Type of site | Online news |
|---|---|
| Available in | English |
| Slogan(s) | News Worth Sharing |
| Website |
inquisitr |
| Alexa rank |
 2,878 (September 2016).[1] |
| Commercial | Yes |
| Registration | August 6, 2007 |
| Launched | 2008 |
Inquisitr is an aggregate news and media website owned by Daniel Treisman, an Israeli businessman who relaunched the website in 2011. The site views itself as a 'multi-news aggregator' that publishes both trending news and original articles. The news website caters to a global audience, and its newly introduced slogan is "News Worth Sharing."
The website states that it is an "internationally recognized news website read by more than 40 million unique visitors each month."
History
The web domain for Inquisitr was registered on August 6, 2007.[2] The company was previously owned by former TechCrunch journalist Duncan Riley, who had a history of launching web businesses. In 2002, Riley launched a website called The Blog Herald, and in 2005 he launched Weblog Empire, which was eventually purchased by b5media. In 2007, Riley joined TechCrunch only to resign a year later when he launched Inquisitr.
Inquisitr was eventually put up for sale three years later in 2011.[3][4][5][6] When Riley sold the site, he cited personal reasons for the sale.[7]
The current website owner, Daniel Treisman, purchased the website for $330,000 and invested into growing the company. In the past, Treisman has been invited to speak at events like the NOAH 2015 London Conference, which describes itself as the "preeminent European event where over 2,000 Internet CEOs, executives and investors gain insights into the latest proven concepts, network and establish new business relationships."[8]
Growth
The website uses click bait tactics using absurd sports and news rumors to draw attention to mobile users. Using Google as an accomplice, the site draws ignorant people that get enticed by dramatic and mostly inaccurate headlines.
The website states that it reaches over 40 million readers a month.[9] Daniel Treisman says the majority of its traffic, about 55 percent, comes from mobile web users, while the rest are desktop users.
In an interview with AdExchanger The owner of The Inquisitr says they have been working with ad network company Komoona since 2013.
"[We] find it challenging to devote the time needed to find the right monetization partners and strategies," Treisman said. "There are a lot of moving parts and it feels like we are leaving money on the table due to the lack of time and know-how."[10]
The website ranking system Alexa lists Inquisitr as one of the top 3,000 worldwide based upon traffic. Around 75 percent of the audience is located within Anglophone countries like the United States, Canada, Australia, and the United Kingdom.
References
- ↑ "inquisitr.com Site Overview". Alexa Internet. Retrieved 2016-09-30.
- ↑ "Inquisitr.com Whois Lookup - Who.is - Who.is". who.is. Retrieved 2015-11-21.
- ↑ "We Lost A Blogging Giant Today: Duncan Riley Leaves TechCrunch". Washington Post. Retrieved 2008-05-06.
- ↑ "Duncan Riley's Inquisitr.com up for sale". TheNextWeb. Retrieved 2011-05-13.
- ↑ "Duncan Riley quits TechCrunch". Gawker. Retrieved 2008-05-06.
- ↑ "Tech writer, entrepreneur Duncan Riley sells Inquisitr for $330,000". Startup Smart. Retrieved 2011-05-20.
- ↑ "Founded by former TechCrunch writer, The Inquisitr sells for $330,000 on Flippa". Fusible. Retrieved 2015-11-23.
- ↑ "Program London 2015". Noah Conference. Retrieved 2015-11-21.
- ↑ "The Inquisitr". The Inquisitr. Retrieved 2015-05-11.
- ↑ "Komoona Helps Publishers Sell Non-Direct Inventory". AdExchanger. Retrieved 2015-11-21.