Private Company
Industry Financial services
Founded 2012
Founders Bruno Araujo, Ching Wei Lee
Headquarters Kuala Lumpur, Malaysia
Key people
Lee Ching Wei (Chief Executive Officer)[1]
Bruno Araujo (Chief Operating Officer)[1]
Mitul Lakhani (Chief Financial Officer)[1]
Products Credit Cards, Home Loans, Personal Loans, Health Insurance, Car Insurance, Broadband
Website is a financial comparison website that caters primarily to the Malaysian market. It lets consumers find and compare various financial and consumer products like credit cards, mortgages, fixed deposit, broadband, and insurance policies. They also provide content around finances.[2] In September 2015, recorded 2.5 million unique views with a 170% increase of visitors on a year-to-year basis.[1]



In June 2012, was established with investments from angel investors.[3]


Exactly a year later, received USD 500,000 in seed funding from Asia Venture Group.[4] Later, they received a USD 140,000 (RM500,000) grant from Cradle Fund — an agency under the Malaysian Ministry of Finance,[5] and USD 2 million from a group of venture capital funds including Jungle Ventures and 500 Startups.[6] In November 2013, entered into a regional collaboration with financial literacy provider MoneyTree.[7]


In June 2014, released a home loan calculator mobile app to help consumers apply for home loans directly from the app.[8] In October 2014, announced a USD 4 million investment from ASX listed entity iSelect Ltd.[9][10]


In September 2015, iMoney's Co-Founder and Chief Revenue Officer Bruno Araujo stepped up as Chief operations officer. In addition to that, Mitul Lakhani was brought in as CFO and Amanda Woo took on the CMO post. Chris Antonius joined the team as Managing Director for iMoney’s Indonesian property Aturduit [11]


The company’s headquarters are in Kuala Lumpur, with operations in 5 other countries: Indonesia, Philippines, Thailand, Hong Kong and Singapore.[12]


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