Image club

This uniform is an example of the costumes worn in image clubs.

An image club (イメージクラブ imējikurabu), or imekura (イメクラ), is Wasei-eigo that indicates a type of brothel in Japan similar to fashion health parlors. They differ in that image clubs are themed along popular sexual fantasies such as an office, a doctor's surgery, a classroom, or a train carriage. The prostitutes themselves, whose activities are usually limited to oral sex, wear exaggerated costumes appropriate to the setting and the desire of the customer.[1] Image clubs simulating molestation of female train passengers became popular in the wake of stricter enforcement of laws against groping on trains.[2]

Image clubs may offer itemized pricing for particular services such as taking instant photographs, removing a woman's underwear or taking it home.[2] Women working at image clubs are paid around 30,000 to 35,000 yen per day and may make more than 1 million yen per month.[3]


  1. Kristof, Nicholas (2 April 1997). "A Plain School Uniform as the Latest Aphrodisiac". New York Times. Retrieved 6 January 2014.
  2. 1 2 Wood, Gaby (1 April 2001). "Sex and the city". The Guardian. Retrieved 6 January 2014.
  3. "Sex-service recruit rags sizzle in summer". The Tokyo Reporter. 1 August 2008. Retrieved 6 January 2014.
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