one of the plaques on the works building
|Fate||60% control purchased by Rootes Group 1932|
|Products||Bicycles Motorcycles Automobiles|
|Markets||Automotive Bicycles Motorcycles|
1868–1932 Private investors|
1932–1967 Rootes Group companies
Humber Limited was a British manufacturer of bicycles, motorcycles and motor vehicles incorporated and listed on the stock exchange in 1887. It took the name Humber & Co Limited because of the high reputation of the products of one of the constituent businesses that had belonged to Thomas Humber. A financial reconstruction in 1899 transferred its business to Humber Limited.
From an interest in motor vehicles beginning in 1896, the motor division became much more important than the cycle division and the cycle trade marks were sold to Raleigh in 1932. The motorcycles were withdrawn from sale during the depression of the 1930s.
Humber is now a dormant marque for automobiles as well as cycles. Following their involvement in Humber through Hillman in 1928 the Rootes brothers acquired 60 per cent of Humber's ordinary capital, sufficient for a controlling interest. The two Rootes brothers joined the Humber board in 1932 and began to make Humber the holding company for vehicle manufacturing members of what became their Rootes Group.
By 1960 annual production was around 200,000 vehicles. Previous insistence on Rootes family control, however, may have led to under-capitalisation of the business. Building a brand new car, the Hillman Imp, proved beyond Humber and Rootes Group resources and their businesses were bought by the Chrysler Corporation in 1967.
Ownership and control
- Private investors from incorporation and first listing in 1887
- Amalgamation with Hillman 1928, Hillman newly controlled by Rootes brothers
- Rootes Securities acquires 60 per cent of Humber, Hillman is made a Humber subsidiary 1932
- Chrysler Corporation acquires control of Rootes Motors (colloquially "Rootes Group") 1967
- Wholly owned operating subsidiaries
- Commercial Cars 1925
- Hillman (merger 1929 — subsidiary 1930)
- Thrupp & Maberly 1926 — ex Rootes Securities 1932
- Clément-Talbot 1935 renamed Sunbeam-Talbot
- Sunbeam Motor Car Company 1935 trolleybuses only
- Karrier Motors 1934
- British Light Steel Pressings 1937
- Tilling-Stevens 1950 (partly owned until February 1964)
- Singer Motors 1956 (partly owned until February 1964)
- Cycle industry
The cycle industry was consolidating in the late1880s and partners Thomas Humber and fledgling company promoter T Harrison Lambert sold their Humber Cycles business to investors who added a number of other substantial cycle manufacturers and then floated the new combine on the stock exchange. Such was the public's recognition of Humber products and their high quality and reliability the whole new organisation was named Humber & Co Limited though Humber's was not the largest component. Thomas Humber agreed to manage the whole enterprise with its works in Coventry and Wolverhampton as well as Beeston. He retired in 1892 at the end of his 5-year contract.
Humber expanded into Europe and in 1896 their subsidiary, Humber (France), joined with La Société des Vélocipedes Clément and La Société des Cycles Gladiator obtaining stock exchange listings in order to form "one of the largest Cycle monopolies in Europe" and with the intention of improving the position of Humber (France). The directors expressed the greatest interest in the new industry of motor carriages and cycles for which extensive works were to be erected by the monopoly at Levallois Perret. At the time of the flotation prospective investors were told that agencies were already established in all principal towns in France, and the cities: St Petersburg, Copenhagen, Milan, Athens, Brussels, Bucharest, Amsterdam, Lisbon, Buenos Ayres, Santiago, Constantinople, Algiers, Sfax, Tunis, Alexandria, Saigon, Hong Kong, Port Said and throughout the whole of South America. The chairman of the new monopoly was chairman of Dunlop Pneumatic Tyre Co and another director was the manager of Dunlop (France). Negotiations between the parties were completed by Ernest Terah Hooley.
The ambitious new monopoly was not successful, disputes between the partners dragged through the English courts until the turn of the century. A severe economic recession in 1899 then brought about a financial reconstruction and the incorporation of a new company, Humber Limited, to continue the existing business.
- First series production cars
In 1896 Humber built a prototype and nine production motorcars in their new Coventry premises. In November 1896 a car was exhibited at the Stanley Cycle Show in London. They are claimed to be the first series production cars made in England.
At Humber & Company's next general meeting in 1897 the managing director said they had received many letters asking if they would produce a motorised vehicle, and that they had in fact been working on this project for 2 years, but had delayed production until they found a suitably reliable engine. Having now found an engine they were gearing up for production.
The first Humber car was produced in 1898 was a three-wheeled tricar. Their first conventional four-wheeled car appeared in 1901. Cars went into production in Beeston near Nottingham as well as Stoke, Coventry but to separate designs. Just as with bicycles Beeston Humber products retained their high quality image. The Beeston works closed in 1908 on the opening of the new works at Stoke.
On 12 March 1908 the new works was officially opened at Stoke, then just outside the city of Coventry. New buildings covered 13.5 acres and allowed for the employment of 5,000 hands. The new works was designed to be capable of producing 150 cars and 1,500 cycles per week. Another financial reconstruction was made in 1909. In 1911 they took over the Centaur Cycle Company.
By this time a wide range of cars was produced from the 600 cc Humberette to several six-cylinder 6-litre models. In 1913 Humber was second only to Wolseley as the largest manufacturer of cars in the United Kingdom. Revived by the war Humber produced motorcycles and bicycles for the War Office as well as cars.
There were postwar slumps in the early 1920s and in addition the public were moving from pedal cycles to motorcycles as well as to cars. Rover, Singer, Swift, Triumph and Riley all gave up their manufacture of cycles.
In 1925 Humber moved into the production of commercial vehicles with the purchase of Commer.
In the year to 1928 Humber's chairman was obliged to report a loss for the second year running. Commer Cars' turnover was substantially increased but Commer did not return to profit. The bicycle business improved but motorcycles did not. Humber cars, the product being as the chairman put it of a distinctive class, were more influenced by conditions than were mass-produced vehicles. Humber he described as one of the oldest and best known higher grade cars.
- Before Rootes
- Forecar 1904
- Humberette 5 hp 1904
- 11.4 hp saloon 1924
- 9-20 hp fabric saloon 1928
- 14-40 hp tourer 1928 in Humber Mole paintwork
The chairman, Stanley Brotherhood, told a special meeting of shareholders of the exceedingly good performance of one of the 14-40 cars driven by J W Fitzwilliam and his brother who had just returned from traversing 4,500 miles in central Europe including the worst roads in the Balkans. He then reported the "drastic redesign" of Humber's cars which together with improved appearance and performance and revised prices were expected to improve the products' performance in the marketplace.
Mention of the drastic redesign at that special meeting was followed by another meeting to discuss the amalgamation of Humber and its partly-owned subsidiary Hillman Motor Car Company. Hillman, the chairman explained, made one of the most popular medium priced cars and would provide a suitable partner to the distinctive Humber products. Shareholders were unanimous that the amalgamation should go ahead on the proposed terms.
In 1929 Hillman, under the control of the Rootes brothers, was amalgamated with Humber—the combine was not under the control of the Rootes brothers—but William Rootes' marketing skills had been immediately brought into play when Rootes Limited had been appointed "World Exporters". In December 1929 reviewing the 1929 year the chairman told shareholders Humber had now introduced three new models named: 16-50, for the 1928 Motor Show, Snipe and a seven-seater Pullman both for the October 1929 Motor Show. For the time being the 9-28 and 20-65 hp models would continue but at a reduced price.
- After Rootes
- 16-50 coupé 1930
- 16-60 saloon 1933
- Snipe 1934
- Vogue pillarless 1937
- Snipe 1939
- Hawk 1946 (ex Hillman)
- Snipe Mark IV 1955
- Hawk series IV 1965
- Super Snipe series V 1966
- Sceptre 1967
Later Michael Sedgwick would describe the events of this era as "a levelling process comparable to the fate of Wolseley" ('s 1920s cars). Out, he said, went uncertain braking, the i.o.e. engine and superbly finished coachwork, the new cars were pure Rootes with Bendix brakes, downdraught carburettors, "silent third" gearboxes with central gear lever and hydraulic shock absorbers. The 16 hp car could cope with the Humber Snipe bodywork only with a low final drive ratio. The other cars also became slightly bigger Hillmans with different engines and a longer wheelbase. A Humber Twelve was introduced that looked like a Hillman Minx with a painted spare wheel cover and hinged quarter lights. There was attractive work by independent coachbuilders on the Twelve chassis. The Vogue sports saloon may or may not have been designed by couturier Captain Molyneux. The Twelve's engine was bored out to 75 mm and powered Hillman's Fourteen and even Sunbeam-Talbot's postwar 90. By the outbreak of war in 1939 the quite fast big-engined Super Snipe with hydraulic brakes was selling well and one model became the Army's famous second world war staff car.
Rootes brothers and Prudential buy sixty per cent of Humber
Humber's independence ended in 1931 when the Rootes brothers bought a majority shareholding with the financial support of Prudential Assurance. They provided their Hillman shares as part payment.
There was a resurgence in domestic and export demand for pedal bicycles and in February 1932 Raleigh acquired all the Humber cycles trade marks. Manufacture was transferred to Raleigh's Nottingham works. Raleigh-made Humbers differed from Raleighs only in chainwheels, fork crowns and some brakework.
The Ryton on Dunsmore plant which closed at the end of 2006 had originated in 1939 as one of the so-called shadow factories: the Ryton plant was originally built to produce aero engines. At Speke, Liverpool, another shadow factory opened in April 1939 assembled bombers. Armoured cars, scout cars and staff cars were made in the existing factories along with much other war material
- Armoured car
- Heavy Utility
General Montgomery, Commander of the British and Allied forces in Northern Africa during the Desert war of WWII, had two specially built Humber Super Snipe four door open tourers made with larger front wings or guards, mine proof floors, special fittings and long range fuel tanks. Two cars were built for him and used in the Africa campaign against General Rommel, who used open tourer large, long range Mercedes Benz's. Montgomery's Humbers were known as 'Old Faithful' and the 'Victory Car'. Both cars still exist in museums in England and are a testament to the high engineering and manufacturing standards of Humber and Rootes Ltd. The victory car drove Montgomery and Churchill through the streets of London during the VE parades at the end of WWII.
Annual vehicle production
In the postwar era, Humber's mainstay products included the four-cylinder Hawk and six-cylinder Super Snipe. Being a choice of businessmen and officialdom alike, Humbers gained a reputation for well appointed interiors and solid quality. The Hawk and the Super Snipe went through various designs, though all had a "transatlantic" influence.
- Annual output, 200,000 vehicles
In 1960 Rootes was the world's twelfth largest motor corporation by volume, its annual output nearly 200,000 cars, vans and trucks. They employed some 20,000 people. The group had 6 million square feet of manufacturing space and owned nine assembly plants outside Britain. They were involved in car hire, hire purchase and driving schools and even made air conditioners. There were about one thousand dealers in the UK. The two Rootes brothers remained in control of their group from their adjoining suites of offices in Devonshire House, Piccadilly. The ground floor Rootes showroom on Piccadilly is now an Audi showroom.
- Imp and Chrysler
The success of BMC's Mini made Rootes speed the development of their own small car. A new assembly plant was planned but government was obliging major employers to build new plants where there was surplus labour. Jaguar solved their expansion problem by buying Daimler and its Coventry plant with experienced workforce but Rootes selected a greenfield site by Pressed Steel body works near Glasgow airport in Scotland, at Linwood near Paisley.
The new factory was officially opened in May 1963 and the new rear-engined Hillman Imp went on sale the next day but there were difficulties with industrial relations and, soon, the Imp's reliability. The Imp's heavy development expenses and slackening sales to USA brought about losses for the Rootes group in both 1962 and 1963.
In February 1964 the owners of the minority holdings in Humber Limited (and Tilling-Stevens and Singer Motors) sold their holdings to Rootes Motors Limited taking in exchange shares in Rootes Motors. Humber and its two subsidiaries now became wholly owned subsidiaries of Rootes Motors Limited.
The last of the traditional large Humbers, the series VA Super Snipe (fitted with twin Stromberg CD 100 Carburettors) were sold in 1968, when Chrysler ended production. Several V8 models had been in pre-production at this time, but were never publicly sold. Several of these test examples survive today.
The Hillman Hunter (another Arrow model) badged Chrysler until production ceased in 1979 when Chrysler's European division was sold to Peugeot and the marque renamed Talbot. The Talbot marque was abandoned at the end of 1986 on passenger cars, although it was continued on vans for six years afterwards.
- Humber 8 1902
- Humber 12 1902
- Humber 20 1903
- Humberette Voiturette 1903-1911
- Humber 8/10 1905
- Humber 10/12 1905–07
- Humber 30/40 1908–09
- Humberette Cycle Car 1912-1915
- Humber 11 1912
- Humber 16/50 1928–32
- Humber Snipe 1929–47+
- Humber Pullman 1930–54+
- Humber 16–60 1933–35
- Humber 12 1933–37
- Humber 16 1936–40
- Humber Imperial 1938–67+
- Humber Super Snipe 1938–67+
There is a thriving club, and many of these upmarket cars survive today.
The world's largest collection of Humber cars can be viewed at the Marshalls Post-Vintage Humber Car Museum in Hull. It includes 21 Humber cars dating from 1932 to 1970 on permanent display, plus 24 unrestored cars.
When Queen Elizabeth, the Queen Mother visited Western Australia in the 1950s, a Humber was shipped over for her. It was left in a paddock, and was rediscovered and verified in 2002. It has since been restored and is currently privately owned.
Humber produced a number of aircraft and aero-engines in the years before the First World War. In 1909 the company signed a contract to build 40 copies of the Blériot XI monoplane, powered by their own three-cylinder engine, and four aircraft were exhibited at the Aero Show at Olympia in 1910.
- "In December 1928 Rootes Limited, the well-known Distributors of Motor Vehicles, acquired an important financial interest in the Company and since then great improvement in the methods of manufacture and sales including the re-equipment of the Works on up-to-date lines, has taken place. In July 1932 a thorough reorganization of the financial structure of the Company was effected, unproductive capital being written off and new capital introduced, and Mr W E Rootes and Mr R C Rootes joined the Board of the Company."
Humber Limited, prospectus for the issue of preference shares. The Times, Thursday, Feb 07, 1935; pg. 19; Issue 46982; col. F.
- Public Companies. The Times, Saturday, Jun 18, 1887; pg. 4; Issue 32102
- Paul Freund, 'Humber, Thomas (1841–1910)', Oxford Dictionary of National Biography, Oxford University Press, May 2012
- Clément, Gladiator, And Humber (France), Limited. The Times, Monday, Oct 12, 1896; pg. 13; Issue 35019
- Humber and Company (Limited). The Times, Friday, Mar 09, 1900; pg. 3; Issue 36085
- The Stanley Cycle Show. The Times, Saturday, Nov 21, 1896; pg. 13; Issue 35054
- "Humber & Co", The Automotor and Horseless Vehicle Journal, Dec 1897, p91
- A History of the County of Warwick, Volume 8, The City of Coventry, VCH, London, 1969
- Humber (Limited), New Motor-car and Cycle Works. The Times, Wednesday, Mar 18, 1908; pg. 5; Issue 38597.
- Humber (Limited). The Times, Tuesday, Feb 02, 1909; pg. 12; Issue 38872.
- Humber, Limited. The Times, Thursday, Dec 03, 1925; pg. 22; Issue 44135
- Humber, Limited. The Times, Thursday, Nov 29, 1928; pg. 22; Issue 45063
- Cars Of 1929. The Times, Friday, Sep 28, 1928; pg. 19; Issue 45010
- The Times, Thursday, Sep 26, 1929; pg. 11; Issue 45318
- Humber, Limited. The Times, Thursday, Dec 05, 1929; pg. 21; Issue 45378
- p.310, Michael Sedgwick, Cars of the Thirties and Forties, Hamlyn, London 1975 ISBN 0600321487
- Prospectus, Rootes Motors Limited. The Times, 21 November 1949; p. 8; Issue 51544
- Roger Lloyd-Jones, Myrddin John Lewis, Mark Eason, Raleigh and the British Bicycle Industry: An Economic and Business History, 1870-1960, Ashgate Publishing, 2000. ISBN 1859284574
- Hadland T, Raleigh: Past and Presence of an Iconic Bicycle Brand, Cycle Publishing, San Francisco, 2011, fig.8.3
- J. B. Butterworth, rev. G. T. Bloomfield, ‘Rootes, William Edward, first Baron Rootes (1894–1964)’, Oxford Dictionary of National Biography, Oxford University Press, 2004
- G. T. Bloomfield, ‘Rootes, Sir Reginald Claud (1896–1977)’, Oxford Dictionary of National Biography, Oxford University Press, 2004
- Legal Notices. The Times, Wednesday, Feb 26, 1964; pg. 3; Issue 55945
- "BBC News UK Remembering the Humber". 26 April 2000. Retrieved 18 August 2006.
- "www.MotorSnippets.com". Archived from the original on July 21, 2003. Retrieved 18 August 2006.
- "British-Built Engines and Bleriot Monoplanes"Flight 25 September 1909
- Humber 16 1909
- The Post Vintage Humber Car Club
- The Humber Register 1896-1932
- Marshalls Humber Car (Museum)
- Enthusiasts Mark 1 Sceptre Site
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