Hollywood Chewing Gum

Hollywood Chewing Gum is a brand of chewing gum, belonging since 2012 to the group Mondelēz International.


The brand Hollywood was created in 1952 by Courtland E. Parfet, an American who took part in the Invasion of Normandy in 1944.

The first published advertisement for the brand was in 1958, and the first television advertisement was in 1968. The slogan Fraîcheur de vivre ("Freshness of life") was invented in 1972 by Jean Verrechia, based on the concepts of youth, freedom and freshness.

In 1986, a sugar-free variation called Hollywood Light was launched, followed by Hollywood Blancheur ("Hollywood Whitener") in 2001.

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