Holiday Inn Sunspree Resorts

Holiday Inn SunSpree Resorts is a resort version of Holiday Inn that was created in 1991[1] in order to offer extras not available in most Holiday Inns such as children's activities, spas, pools and gyms. These properties were located in major resort towns (i.e. Orlando, Panama City Beach, Aruba, etc.) After 2010, this brand moniker has been discontinued, and only one property remains under the name, as many were incorporated as a Holiday Inn Resort. The last licensed Holiday Inn SunSpree Resort in the Holiday Inn system is Montego Bay, Jamaica.

See also

References

  1. ↑ JungKook Lee (2007). Brand Extension in the Upscale Hotel Industry; Conceptual Model, Industry Trends and Consumer Perceptions. ProQuest. ISBN 0549564551.
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