Gay-for-pay describes male or female actors, pornographic stars, or sex workers who self-identify as heterosexual but who are paid to act or perform as homosexual professionally. The term has also applied to other professions and even companies trying to appeal to a gay demographic. The stigma of being gay or labeled as such has steadily eroded since the Stonewall riots began the modern American gay rights movement in 1969. Through the 1990s, mainstream movie and television actors have been more willing to portray homosexuality, as the threat of any backlash against their careers has lessened and society's acceptance of gay and lesbian people has increased.
In the gay pornography industry, which uses amateurs as well as professional actors, the term gay-for-pay refers to actors labeled or believed to be straight but who engage in same-sex sexual activities for money or sexual gain. Some actors who are actually gay or bisexual will be marketed as straight to appeal to the "allure of the unattainable", because straight men (or those newly coming out) are virgins to sex with other men; scholar Camille Paglia declared that "Seduction of straight studs is a highly erotic motif in gay porn" and anthropologist William Leap has similarly written, "as in most gay male settings, the young, the muscular, and the unfamiliar are more sought.".
In gay pornographic movies, actors who identify themselves as heterosexual, but who nevertheless perform explicit sexual acts with other males on film (e.g., Clay Maverick, Mike Branson, Wolf Hudson, Christian, Peter North, Leo Giamani, Kris Evans, Reese Rideout, Dean Coxx, Jason Adonis, John Magnum, Connor Maguire. Brent Diggs, Rod Daily, Paddy O'Brian, Chris Rockway, Sebastian Kross, Jeremy Walker, Andrew Stark, [Ricky Sinz]) do not face the same stigmas as the mainstream acting counterparts and indeed can rise quickly to being featured actors. These actors often play the "top" roles but this is not always the case, such as with Kristen Bjorn and some Bel Ami models. Kurt Wild, who appeared as a bottom in Lucas Entertainment's Gigolos, is married to a woman and has three children.
Because some gay men consider heterosexual men to be objects of fantasy, some gay porn producers have almost certainly described some actors as heterosexual to increase sales and publicity for their product. Moreover, many gay or bisexual men who star in gay porn films may wish to be identified publicly as heterosexual for personal or professional reasons.
Some straight actors have started acting in gay porn only to be accused of being gay while others' first step was to strictly do solo scenes. The higher pay scale and profile within a production often leads to group scenes where a straight actor only "tops". Many times a "top" actor will then be sought as a bottom and the debut is often treated as a notable event or even its own release.
Almost all male pornographic actors are paid much less than their female counterparts in straight porn. Male porn actors, however, get paid more, on average, in gay porn than in straight porn. There are also more opportunities to become a "star" in gay porn than in straight porn where the focus of attention remains on the female performers. As a response to criticism in the gay community, some of these male performers (perhaps with the advice of their publicists) would sometimes claim that they are in fact bisexual although they are indeed only "gay" for the money.
In the sex worker industry, the term may also be applied to straight and bisexual people of either gender (including "male escorts") who have sexual contact or scenes with a client or another sex worker of the same gender. Although sexual contact is often involved, sex scenes or solo scenes (like masturbating to climax) or even a BDSM scene for the client's stimulation can take place. Sexual arousal without direct sexual contact may also occur in such niche trade like muscle worship. As in porn work, a gay identity is not necessary to make money from gay clients and consumers.
Go-go dancing originated in the 1960s and was eventually appropriated by burlesque and striptease establishments, which in turn became known as "go-go bars" but many gay clubs had male go-go dancers (called go-go boys) during the period 1965–1968. After that, few gay clubs had go-go dancers until a resurgence in the late 80's when go-go dancing again became fashionable (and has remained so ever since). "Go-go dancers" that perform at night clubs, special parties, circuit parties or rave dances in colorful bright costumes (which may include battery operated lights), with fire sticks, or with a snake can also be called performance art dancers or box dancers. Large circuit parties and gay clubs often have very attractive go-go boys of all sexualities who will allow patrons to touch and rub them but only for tips. This is typical in Thai venues, such as in Sunee Plaza, Pattaya. Some criticize the practice of employing straight dancers to perform erotically for gay audiences when gay performers are available.
- The Fluffer, film about a fictional gay-for-pay actor
- The Real World: Las Vegas (2011) featured Dustin Zito, a former gay-for-pay actor
A term that is derivative of "gay-for-pay" is the partly tongue-in-cheek term "straight-for-pay", which describes gay men who have sex with women for pay. The term was coined to describe the film Shifting Gears: A Bisexual Transmission, due to gay porn stars Cameron Marshall and Blake Riley being featured in heterosexual scenes. Other notable examples of gay porn stars going "straight-for-pay" are Steven Daigle and Arpad Miklos, the latter of whom received a great deal of criticism for his scene on the site Straight Guys for Gay Eyes.
- Cass identity model
- Internalized homophobia
- Latent homosexuality
- Male prostitution
- Psychological repression
- Pearlman, Jeff (May 27, 2008). "'Y.M.C.A.' (An Oral History)". SPIN.com. Retrieved December 30, 2011.
- Phillips, James (September 19, 2006). "Blazin Squad, gay 4 pay?". Pink News. Retrieved 2007-10-19.
- Palmer, Brandon (September 19, 2006). "Gay Webmaster Resources: Gay 4 Pay". klixxx.com. Retrieved 2007-10-19.
- Pew Global Attitudes Project (June 3, 2003). Views of a Changing World 2003. Washington, D.C.: The Pew Research Center. OCLC 52547041. Retrieved 2007-07-11.Full report (126 pages)
- Narcissus, Pink (September 17, 2009). "Gay for Pay". Retrieved 2013-01-13.
- "No Law in the Arena: A Pagan Theory of Sexuality", in Paglia's Vamps and Tramps (1994, Vintage ISBN 0679751203), p.87
- William L. Leap. Public Sex/Gay Space. Columbia University Press; 1999 [cited December 30, 2011]. ISBN 978-0-231-10691-7. p. 62.
- "Kurt Wild: Married with children and expecting one more", Banana Guide, January 4, 2008.
- Benton, Angel (October 2007, Volume 3 – Issue 5, page 46). "Proven Strait: Movie Review". Just Us Boys (magazine). Check date values in:
- Skoch, Iva R. (March 24, 2010). "Gay-4-Pay in Prague". GlobalPost.com. Retrieved December 30, 2011.
- Benton, Angel (October 2007, Volume 3 – Issue 5, page 16). "Andrew Justice". Just Us Boys (magazine). Check date values in:
- Musto, Michael (September 25, 2007). "Hillary and Condi and Dykes, Oh My!: Plus items of purely prosthetic appeal.". The Village Voice. Retrieved 2007-10-19.