Everest (cigarette)

Everest cigarette

Everest pack, 3rd in top row.
Type Cigarette
Company British American Tobacco Zimbabwe Holdings
Availability Available
Current supplier British American Tobacco Zimbabwe Holdings

Everest cigarette is a cigarette brand, manufactured, distributed and market by the Zimbabwe arm of British American Tobacco company.[1] Everest cigarette is also produced in Belgium, the Netherlands and South Africa.[2] During the recording of Abbey Road, a 1969 album by The Beatles, audio engineer Geoff Emerick used to smoke Everests. The band liked the visual imagery of the packet and chose Everest as a working title for the album.[3][4]

Abbey Road album name

Abbey Road is the eleventh studio album by English rock band the Beatles and was released on 26 September 1969.[5] Geoff Emerick, the band's audio engineer, used to smoke Everest cigarettes and hence the group had decided to name the album after the brand of cigarette and title it either Mount Everest, Everest or Ever Rest (since packets had a silhouette of Mount Everest on them and the Beatles liked the imagery).[6] Originally the band intended to take a private plane over to the Himalayas to shoot photograph of Mount Everest for the album cover. The group however did not want to undertake the long trip and travel to Mount Everest for the photo shoot.[7][8]

It was around July, when it was very hot outside, that someone mentioned the possibility of the four of them taking a private plane over to the foothills of Mount Everest to shoot the cover photograph. But as they became more enthusiastic to finish the LP someone – I don't remember whom – suggested, 'Look, I can't be bothered to schlep all the way over to the Himalayas for a cover, why don't we just go outside, take the photo there, call the LP Abbey Road and have done with it?' That's my memory of why it became Abbey Road: because they couldn't be bothered to go to Tibet and get cold!
— John Kurlander quoted in book "The Beatles Recording Sessions" by Mark Lewisohn (The Official Abbey Road Studios Session Notes 1962-1970), [5][9]

Paul McCartney drew a sketch with four little stick men crossing the zebra crossing on Abbey Road. The group liked the idea and McCartney suggested they just go outside, take the photo there and name the album after the street. On 8 August 1969, photographer Iain Macmillan took the iconic album cover photograph of the group walking on the zebra crossing outside the studio.[8][10]

See also

References

  1. ↑ "Company profile BAT". Reuters. Retrieved 30 October 2015.
  2. ↑ "Tobacco/ Cigarette Ads of the 1960s". vintageadbrowser.com. Retrieved 30 October 2015.
  3. ↑ "11 fascinating facts about The Beatles". Wizzpast.com. Retrieved 30 October 2015.
  4. ↑ "Recording Abbey road". The Beatles official website. Retrieved 30 October 2015.
  5. 1 2 "Abbey Road Studios". beatlesbible.com. Retrieved 14 August 2016.
  6. ↑ "Abbey Road: The Story of the World's Most Famous Recording Studios". Google Books. Retrieved 14 August 2016.
  7. ↑ "10 Things You Probably Didn't Know About Abbey Road". ultimateclassicrock.com. Retrieved 14 August 2016.
  8. 1 2 "20 Interesting Facts About The Beatles Abbey Road Album Cover". captaingino.com. Retrieved 14 August 2016.
  9. ↑ "The Beatles Recording Sessions" (PDF). beatlesperu.com. Retrieved 24 Aug 2016.
  10. ↑ Pollard, Lawrence (7 August 2009). "Revisiting Abbey Road 40 years on". BBC News. Retrieved 14 August 2016.
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