EuroGeneral Ltd.
Industry Retail and wholesale
Founded 1990
Headquarters Dublin, Ireland
Number of locations
Key people
Charlie O'Loughlin
(Founder and CEO)
Revenue Increase €60.7 million (2014)
Number of employees

EuroGeneral is a variety store chain that trades as "EuroGiant" in Ireland and "PoundGiant" in Northern Ireland.


Founded in 1990 by Charlie O'Loughlin, when he opened his first variety store, "PoundCity" on Moore Street in Dublin. More stores were opened throughout Ireland. In 2001, Euro General was set up and "PoundCity" was renamed "Euro 2" due to the introduction of the euro in 2002. The Euro 2 stores were later renamed "EuroGiant".

EuroGeneral opened stores in Northern Ireland as "PoundWorld", but were renamed to "PoundGiant", due to Poundworld chain entering the Northern Ireland market.


EuroGeneral has are two main divisions. Retail and Wholesale. EuroGeneral employs over 500 employees and has plans to expand. The retail stores are not franchised - they are said to be all privately owned by EuroGeneral. EuroGeneral wholesale helps to meet demand from other retailers. The division now supplies over 400 other retail outlets within Ireland and mainland Europe. EuroGeneral claims to be "Ireland's largest online supplier of FMCG and discount lines to the retail trade.

External links

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