Industry Retail
Founded 2006
Products Shoes, handbags and accessories
Owner Amazon.com
Website www.endless.com

Endless.com was an American electronic commerce (e-commerce) site owned by Amazon.com, focused exclusively on shoes and accessories.[1] Amazon closed Endless.com on September 27, 2012 and directed its customers to Amazon.com/Fashion.[2]

Endless.com was created in December 2006 by Amazon.com, as their first separate e-commerce brand.[3] Shoes are considered one of the fastest growing retail segments. In order to take advantage of the expansion of this new business category, a mirror website for Japan market, named Javari (javari.jp), was created in March 2009.[4]

On October 2009, Amazon launched javari.co.uk in the United Kingdom, followed shortly by Javari sites in France (javari.fr) and Germany (javari.de).[3]

It was announced on July 22, 2009 that Amazon.com would buy Zappos for $940 million in a stock and cash deal.[5]


  1. Poland, Steve (5 January 2007). "Amazon.com launches independent Endless.com". techcrunch.com. Retrieved 2009-09-07.
  2. Barr, Alistair (September 19, 2012). "Amazon.com Inc is closing its fashion website endless.com as the world's largest Internet retailer focuses on a new, upgraded apparel and accessories section of its main website.". Reuters. Retrieved September 21, 2013.
  3. 1 2 Stimpert, Desiree. "Endless Shoes". About.com. Retrieved 2009-09-07.
  4. FT.com, Amazon launches accessories brand in Japan, Financial Times, March 23, 2009
  5. McCarthy, Caroline (July 22, 2009). "Amazon to snap up Zappos". CNet News. Retrieved July 24, 2009.

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