Limited company
Industry Energy
Founded 1 April 1996
Headquarters Stroud, England
Key people
Dale Vince, founder
Products Wind energy projects
Solar energy projects

Ecotricity is an energy company based in Stroud, Gloucestershire, England specialising in selling green energy to consumers that it primarily generates from its 70 megawatt[2] wind power portfolio - the company prefers the term windmill rather than wind turbine.[3] It is built on the principle of heavily reinvesting its profit in building more of its own green energy generation.[4]


Ecotricity was started by Dale Vince in 1995, with a single wind turbine he had used to power an old army truck in which he lived on a hill near Stroud.[5]

Ecotricity building in Rowcroft, Stroud, one of its three bases in the town.

From this, Vince went on to commercially build wind-monitoring equipment, which the company still does today using the name Nexgen.[6] Ecotricity then starting generation with a 40 metre turbine in the early 1990s, which at the time was the largest in the country.[7]

In 2007 Vince ran an advertisement on the back page of The Guardian newspaper inviting Richard Branson to his place for a solution to climate change and a carbon-free breakfast. The ad ran the day after Branson appeared on TV with American former vice president Al Gore, who had managed to persuade Branson that climate change was an issue. The ad included Vince’s personal mobile phone number.

Ecotricity was a winner in the 2007 Ashden Awards for sustainable energy. The awards congratulated Ecotricity for its environmental contribution, saying 'The company's turbines are delivering 46 GW·h/yr of renewable electricity and avoiding around 46,000 tonnes of CO2 emissions a year. The installed capacity is expected to double by the end of 2007.'[8]

In July 2009, Ecotricity started legal proceedings[9] against French power company EDF Energy for the alleged misuse of the green Union Flag logo, used to promote EDF's Team Green Britain campaign. Ecotricity had previously used a green Union flag in its own advertising and claimed confused customers had contacted it to ask why Ecotricity was co-operating with EDF.

In January 2012 it was announced that Ecotricity has invested in the development of Searaser pump-to-shore wave energy machines,[10] and in June said they were to be deployed in the autumn of that year.[11] In October 2014 Ecotricity and marine consultants DNV GL were are moving from laboratory trials to sea trials.[12]

In October 2014 it was announced that Ecotricity has partnered with Skanska to build and finance new turbines to add a further 100MW to its existing 70 MW capacity,[13] The following month, the company decided not to attempt new planning applications in England because of the political climate, instead concentrating on Scotland.[14] It went on to spin its small turbine manufacturer out into a subsidiary called Britwind,[15] which, in collaboration with a local company offered free electricity to crofters in return for installing a small turbine, keeping any excess power generated.[16]

In March 2015 Ecotricity announced it had refinanced its existing wind farms with the aim of using the extra capital to expand production to 100 megawatts by November 2016[17]


Before August 2013, Ecotricity ran a mix of fuels. Ecotricity's proportion of renewable energy rose from 24.1% in 2007 to 51.1% in 2011 (compared with a national average of 7.9%), with plans for a further increase to 60% by 2012[18]

In the past, a substantial proportion of the electricity (25.9% in 2007) sold by Ecotricity to customers came from nuclear sources, which help reduce carbon emissions. This proportion had decreased to 16% by 2010, and 2.6% by 2011.[18] Ecotricity also provided a 100% renewable energy tariff called New Energy Plus, in which renewable energy was bought in from other suppliers to top up renewable energy produced by Ecotricity.[19]


In Conisholme in Lincolnshire on 8 January 2009 two of the blades of one of the company's turbines were damaged.[20] In February 2013 the go-ahead was given for Ecotricity to build its largest windfarm, a 66 megawatt, 22 turbine farm at Heckington Fen in Lincolnshire[21]

In February 2013 Ecotricity revealed a prototype 6 kW vertical axis wind turbine called the "urbine".[22]


Ecotricity also produces solar energy, with its first 'sun park' opening in 2011.[23] In April 2016 it bought SunEdison's UK business supplying domestic solar panels.[24]


From May 2010 it became the first UK company to supply eco-friendly gas, produced in the Netherlands by anaerobic digestion of sugar beet waste[1][25] and by 2017 it plans to have its own digesters fed by locally sourced grass from marginal land of grade 3 or poorer. The first will produce 78.84GWh a year from 75,000t of grass and forage rye silage.[26][27]

In August 2015 Ecotricity announced plans to build an anaerobic digester at Sparsholt College in Hampshire that will take grasscuttings from local farms and supply the resulting six megawatts[28] of gas to the grid[29] with the overall aim of training students in the technology. This joins the first announced in Gloucestershire in April[26] and was followed by a third three megawatt[30] plant announced in August in Somerset.[31]

On 25 April 2016 planning permission for the site at Sparsholt College was refused. [32]

Side projects


Ecotricity is the sponsor of the Ecotricity Greenbird, a land yacht that set a new world land speed record for wind-powered vehicles on 26 March 2009 on the dry Lake Ivanpah.

An Ecotricity wind turbine at Green Park Business Park, Reading, England, generating electricity for ~1000 homes.


Ecotricity has built an electric sports car called Nemesis that was built as a demonstration of what electric cars are capable of: an endurance trip from Land's End to John o' Groats is planned recharging only from electricity produced by wind power.[33] In September 2012 the car broke the UK electric land speed record reaching an average speed of 151 mph[34]

Vehicle recharging

In July 2011 Ecotricity launched a free vehicle charging network sited around the country at 14 of the Welcome Break Motorway service areas, linking London in the south with Exeter in the west and Edinburgh in the north.[35] The charging points were initially equipped with both a UK standard 13amp domestic socket and a high power IEC 62196 32amp 3-phase socket. It is to build wind turbines and vehicle charging points at RoadChef sites across the UK to allow vehicles to recharge directly from the wind.[7]

In October 2012 the company started to add 50 kW CHAdeMO fast charging to its charging stations allowing compatible cars to recharge within 30 minutes.[36] In April 2014 it was announced that it would be adding support for Combined Charging System connectors from May[37] and the September had over 120 chargers. In May 2014 it brought an interim high-court injunction against electric car manufacturer Tesla over its vehicle charging network;[38][39] this was resolved in an out of court settlement.[40]

In 2014 the Ecotricity vehicle charging network had sporadic software problems to do with the addition of a new connector which left some chargers not working or not connecting to specific cars.[41]

As of December 2014 it covered 90% of the motorway service stations and including Land's End and John o' Groats.[42] by December 2015 it had 6,500 members using it once a week or more, and the network, which had hitherto been free of charge, would henceforth require payment.[43] In an interview in March 2016 Vince announced that payment would start in a couple of months and the money from it would be used to improve and extend the network.[44]

Starting from 11 July 2016 Ecotricity started charging £5 for a 20-minute fast-charge, later changed to £6 for 30 minutes[45] but kept it free for customers of Ecotricity.[46]

Distributed energy storage

Ecotricity has investigated supplying 100 houses with an[47] internet-connected grid energy storage system that will take the homes off the grid at peak times.[48][49][50]

Mobile phones

In September 2013, Ecotricity planned to launch a mobile phone network called Ecotalk.[50] In March 2016, Vince said[44] that electricity costs will all be covered by "green electricity" and some of the profts would go towards returning land to the wild.

Small turbine manufacture

In May 2014, Ecotricity rescued Evance, a manufacturer of small (5 kW) wind turbines, from administration,[51] saving the company's 29 jobs.[52]

Political donations

The company has donated to several political parties that support subsidies for renewable energy. In November 2013 it donated £20,000 to the Green Party.[53] On 10 February 2015 Ecotricity announced that it would be donating £250,000 to the electoral fighting fund of the UK Labour Party.[54] This decision alienated some of its customers, in particular supporters of the Green Party as they feel some Labour policies are at odds with Ecotricity's avowed green ethical stance.[55]

In fact Ecotricity had already donated £120,000[53] to Labour in November 2014, including £20,000 to the local group in Stroud[53] which was trying (unsuccessfully) to unseat Neil Carmichael, an opponent of wind farms in Gloucestershire. In the six months before the 2015 general election Ecotricity donated a total of £380,000 to Labour.[53] The day after the election of 7 May 2015 the company donated £50,000[53] to the Liberal Democrats, including £20,000[53] to the group in the Kingston upon Thames constituency which had been lost by Ed Davey, the pro-renewables Secretary of State for Energy and Climate Change.

See also


  1. 1 2 Ecotricity customers cooking on UK’s first Green Gas
  4. Video interview of Dale Vince explaining why they invest in Wind power
  5. Pagnamenta, Robin (15 December 2008). Business big shot: Dale Vince of Ecotricity. London: Times Online. Retrieved 2009-06-06.
  6. Nexgen
  7. 1 2 Video Interview with Dale on Carpool 2 October 2009
  8. Ecotricity wins Ashden Award
  9. Ecotricity threatens legal action against EDF in green Union flag row
  10. "BBC News - Plans for sea energy device Searaser". 2012-01-23. Retrieved 2012-02-14.
  11. "Wave power 'will be cheaper than onshore wind', says Ecotricity founder". Utility Week. Retrieved 2013-12-13.
  17. Tisheva, Plamena. "Ecotricity agrees GBP-70m wind-and-solar portfolio refinancing". seenews. Retrieved 29 March 2015.
  18. 1 2 Ecotricity Fuel Mix web page
  19. Dedicated to building wind turbines to provide renewable energy and wind power
  20. The Guardian, Friday 9 January 2009
  21. "BREAKING NEWS - Secretary of State gives the go-ahead for 22-turbine wind farm at Heckington Fen". Sleaford Standard. 2013-02-08. Retrieved 2013-12-13.
  22. 4 December 2012 By Dale Vince (2012-12-04). "Monopoly Money | Energy". Zerocarbonista. Retrieved 2013-12-13.
  23. Sun Park Map
  24. Murray, James. "Ecotricity snaps up SunEdison's UK solar business". Business Green. Retrieved 22 April 2016.
  25. "Exclusive: Ecotricity delivers UK's first "green gas" - 01 Jun 2010 - News from". BusinessGreen. Retrieved 2012-02-14.
  26. 1 2
  27. Spackman, Paul. "Farm sites wanted for gas to grid project". Farmers Weekly. Farmers Weekly. Retrieved 21 May 2015.
  33. "Wind Car". Zerocarbonista. Retrieved 2012-02-14.
  34. Adam Vaughan (2012-09-27). "'Nemesis' breaks electric car land speed record | Environment". London: Retrieved 2013-12-13.
  35. Johnston, Keith (2011-07-24). "connEVted: UK's 'first electric highway' announced". Retrieved 2012-02-14.
  36. "Nissan and Ecotricity launch fast, free EV charging in central England". EAEM. 2012-10-01. Retrieved 2013-12-13.
  39. Green, Chris (12 June 2014). "Misdirected email sparks electric car war between Tesla and Ecotricity". The Independent. London.
  40. Bennett, Peter. "Tesla and Ecotricity reach out of court settlement over Electric Highways dispute". next energy news. Retrieved 18 June 2015.
  41. Merrill, Jamie (4 January 2015). "Are e-cars the future of motoring? Find out on a long, but not long enough, drive up the Electric Highway". The Independent. London.
  42. Blackhurst, Chris (2014-12-16). "The Headline Interview" (Video). London Live. London. Retrieved 2014-12-18.
  44. 1 2
  48. Parrott, James (2011-03-31). "Effect of Distributed Energy Storage Systems on the Electricity Grid" (PDF).
  49. Allwright, David (1914-01-01). "Effect of Distributed Energy Storage Systems on the Electricity Grid". Retrieved 2013-12-13.
  50. 1 2
  53. 1 2 3 4 5 6 "Welcome to our registers search site". Electoral Commission. Retrieved 2015-09-05.

External links

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