eWay

This article is about the online payment system. For the Belfast public transit system, see EWAY. For other uses, see Eway.

eWAY
Public
Industry Payment Gateway
Founded 1998
Founder Matt Bullock
Headquarters Canberra, ACT, Australia
Auckland, New Zealand
Edinburgh, Scotland, UK
Toronto, Ontario, Canada
Key people
Mark Healy, COO
Website www.eway.com.au

eWAY is a global omnichannel payment provider, processing secure credit card payments for merchants around the world. eWAY processes payments both online and face-to-face with a range of eCommerce and SmartPOS payments solutions.

History

eWAY, was founded in 1998 by Matt Bullock, and eway.com.au was launched in 2000.[1] By 2004, eWAY was linked to all major Australian banks,[2] and in 2009 the company expanded by a further 65%.[3]

In 2009 eWAY partnered with all the major New Zealand banks, expanding payment services in the region.[4] This was followed in 2011, by eWAY’s expansion into the United Kingdom and the establishment of regional branches in Edinburgh and Auckland.[5][6][7][8] In 2014, eWAY expanded into Singapore, Hong Kong and Malaysia.[9]

Along with its regional expansions, eWAY has partnered with major SaaS companies to provide integrated payment services. In 2013 eWAY partnered with Xero to produce the 'Pay Now' add-on for Xero online invoices.[10][11][12] eWAY was awarded Xero Add-on Partner of the Year in 2013 for the 'Pay Now' add-on.[13] eWAY has built the Xero PayThis feature, allowing Xero users to pass on credit cards surcharges, and offer multiple options in a single invoice. PayThis uses eWAY's Responsive Shared Page, simplifying the payment process for Xero users.[14]

Similar ventures have followed with the eWAY’s integration with NetSuite.[15] The integration allows NetSuite users to facilitate credit card payments online, by phone, fax or mail utilising NetSuite’s omnichannel approach.[16] eWAY expanded its partnership with Magento by creating a new payment extension to improve integration and security features.[17] eWAY's Shopify integration allows merchants to access high level fraud protection, token payments to allow repeat purchasing and eWAY's PreAuth feature to reserve funds on a customer's credit card without charging it.[18]

Timeline

In December 2013 eWAY partnered with the National Australia Bank to launch eWAY Merchant Services in Australia.[19] eWAY’s Online Merchant Services allow businesses to set up a payment gateway as well as an internet merchant account within the one eWAY account, reducing the time and fees it takes for businesses to set up online payments.[20][21]

In July 2015, eWAY expanded into physical payments with the launch of SmartPOS.[22] The mobile card reader integrates with Xero, Salesforce, and Shopify, and is compatible with Tap and Go and EFTPOS payments.[23] Proof of purchase is sent either by email or SMS.[24] The SmartPOS device links to iOS, Android and Apple Watch apps.[25]

In October 2015, eWAY partnered with Kikka Capital, a Perth-based small business lender.[26] Active eWAY merchants can apply for up to $100,000 line of credit in seven minutes based on real-time business performance information.[26]

In November 2015, eWAY became the first Australian payment gateway to offer a mobile integration with Apple Pay.[27] eWAY merchants can accept Apple Pay transactions in their apps or in person with the eWAY SmartPOS device.[28]

In April 2016, eWay was purchased by Global Payments.[29]

Awards

References

  1. "Online payments provider takes advantage of high database availability to transorm the customer experience", MicroSoft Case Studies, 11/03/13.
  2. (Press Release) “Local online payment gateway, eWay.com.au, reports 47% growth this year”, eCommerce Report, retrieved 09/07/2012.
  3. (Press Release) Tony McGrath,“eWAY announces deal with Google AdWords”, WhatTech, 15/11/10.
  4. Cynthia Karena, “The little Aussies that could”, The Sydney Morning Herald, 19/05/2009.
  5. Matthew Staff,“eWAY comes to the aid of UK Oz-terity”, Business Review Europe, 22/09/12.
  6. (Press Release) “eWAy global expansion starts with NZ, UK services; Asia is next”, eCommerce Report, 18/04/10.
  7. Marcus Austin,“UK gets a new no-contract cloud payments gateway service”, TechRadar, 24/09/12.
  8. Henderson, James (23 September 2015). "eWAY responds to growing NZ demand with Auckland office opening". Reseller News. Retrieved 29 October 2015.
  9. Swan, David (24 September 2014). "Australian e-commerce firm eWAY makes big Asia play". IT Wire. Retrieved 28 October 2015.
  10. (Press Release) “eWAY and Xero payment service integration delivers big value for small businesses”, CIO Magazine, 17/07/13.
  11. Andrew Birmingham,“Xero names eWAY as its partner of the year”, CRN Australia, 12/04/14.
  12. Peter Dinham, “Xero,eWAY get together on payments chase”, iWire, 11/07/13.
  13. 1 2 (Press Release) Amanda Armstrong,“Xero Partner Awards recognise outstanding performance in 2013”, Xero.com, 24/02/14.
  14. "The Carrots and Sticks of Invoice Surcharging". Pymnts.com. 30 May 2014. Retrieved 28 October 2015.
  15. Campbell Phillips, “eWAY joins Net Suite to Enhance Payments Offering”, Power Retail, 29/10/2013.
  16. (Press Release) “eWAY Joins NetSuite SuitePayments Program to Provide Expanded Payment Choice for Business in Australia”, Einsteinz Communications, 29/10/2013.
  17. Talevski, Julia (17 December 2014). "eWAY partners with Magento". ARN Net. Retrieved 28 October 2015.
  18. Kimmorley, Sarah (24 June 2015). "eWay has ramped up its partnership with Shopify after signing 2700 new merchants in the last 6 months". Business Insider Australia. Retrieved 28 October 2015.
  19. “eWay to take on the banks by approving merchant accounts within 4 days”, Payment Magnates, 20/10/13.
  20. (Press Release) “eWAY reduces e-commerce wait time”, Medianet, 02/12/13.
  21. Tim Lohman, “eWAY seeks to drag Australian business into e-commerce”, ZDNet, 30/10/13.
  22. Swan, David (21 July 2015). "eWAY expands payment options". Technology Spectator. Retrieved 29 October 2015.
  23. Swan, David (21 July 2015). "eWay takes on PayPal with mobile point of sale service". The Australian. Retrieved 29 October 2015.
  24. Heber, Alex (21 July 2015). "eWay is getting into physical payments". Business Insider Australia. Retrieved 29 October 2015.
  25. Merrett, Rebecca (22 September 2015). "eWAY launches wearable payments app". CIO. Retrieved 29 October 2015.
  26. 1 2 "Need cash? eWAY teams with Kikka for small business lending". Business IT. 7 October 2015. Retrieved 29 October 2015.
  27. Drummond, Shaun (19 November 2015). "Apple Pay switched on in Australia, but only for Amex". Newspaper. Retrieved 2 December 2015 via The Sydney Morning Herald.
  28. Talevski, Julia (19 November 2015). "Apple Pay on tap". Newspaper. Retrieved 2 December 2015 via ARN Net.
  29. "Global Payments - eWAY". www.eway.com.au. Retrieved 2016-04-18.
  30. “2013 National iAwards Winners Showcase the Latest in ICT Innovation and Productivity”, Australian Computer Society.
  31. “ACT Chief Minister’s Export Awards”, ACT Government, 01/05/2014.
  32. “Awards”, The Pearcey Foundation.
  33. “Winners announced - Online Retail Awards”, InternetRetailing.com.au, 09/07/10.
  34. “eWAY: Winner of the CeBIT 2009 Excellence in Engineering Design Award”, CeBIT Australia.
  35. “Australian Capital Territory - Telestra Australian Business Awards”, Telstra Australian Business Awards.

External links

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