Launched March 12, 1991
Owned by EVINE Live, Inc. (Comcast[1] [12.5%])
Picture format 480i (SDTV)
1080i (HDTV; currently upscaled version of SD signal)
Slogan Shop the Way You Want
Country United States
Language English
Broadcast area Nationwide
Headquarters Eden Prairie, Minnesota, United States
Formerly called ValueVision (1991–2000)
ShopNBC (2000–13)
ShopHQ (2013–15)
EVINE Live (2015–16)
Website evine.com
Available in most markets Check local listings for stations
DirecTV Channel 316 & 73
Dish Network Channel 134 & 228
Verizon FiOS Channel 657 (HD)
Channel 157 (SD)
AT&T U-verse Channel 1424 (HD)
Channel 424 (SD)
Channel 39 (SD)
Streaming media
Live Stream Watch live
Digital media receiver Roku
EVINE Live Inc.
Traded as NASDAQ: EVLV[2]
Industry Catalog & mail order houses[2]
Founded 1990[2]
Headquarters Eden Prairie, MN[2], US
Number of locations
3 (HQ, warehouse, WWDP)
Key people
Bob Rosenblatt (CEO)[3]
Russell Nuce (CSO)[4]
Services Sales
Revenue Increase $666.65M
Increase $.077M
Increase $(2.515)M
Total assets Increase $233.7M
Total equity Increase $78.208M
Number of employees
Parent The Clinton Group (control)
Website investors.evine.com
Footnotes / references

Evine is an American cable, satellite and broadcast television network. Owned by EVINE Live Inc., the channel is headquartered in Eden Prairie, Minnesota.[5] The home shopping channel's main competitors are HSN (Home Shopping Network) and QVC.



ValueVision was originally founded in June 1990 and began broadcasting in 1991.


ShopNBC logo, used from 2000 to 2009. The name was retired in 2013.

In 2000, NBC purchased a share of the company.[6] In November of that year, ValueVision was rebranded as ShopNBC, taking on the use of the entertainment enterprise’s peacock and logo.[7]

Reports surfaced in 2010 stating NBC would sell its stake in ValueVision, due in part to NBC Universal's pending merger with Comcast. NBCUniversal formally announced that it would sell its stake back to ValueVision Media in May 2010,[8] but ultimately decided in June 2010 to retain its stake in the company.[9]

ShopHQ logo from 2013 to 2015.
EVINE Live logo from 2015 to 2016.

ValueVision acquired NBCUniversal's financial stake in the company in 2013, and announced the network would be renamed ShopHQ.[5] "Mark Cuban's American Dream" aired on the network in 2014, and was part of a plan under the Clinton Group management to feature more celebrity hosts.[10]


On February 13, 2015, the ShopHQ network was rebranded as EVINE Live, following ValueVision Media's acquisition of e-commerce company Dollars Per Minute, Inc. Founded by Russell Nuce and ValueVision CEO Mark Bozek, Dollars Per Minute operated the online shopping service Evine. Bozek felt a rebranding of the shopping service would distance it from its negative consumer perceptions as ShopHQ. Parent company ValueVision also changed its name to Evine Live, Inc.[4] The network hired former QVC host Kathy Levine, and has featured merchandise branded under different reality TV stars, including Lisa Vanderpump and Countess Luann DeLesseps. It also sells products on its e-commerce website, Evine.com.

EVINE Live launched a high definition feed of the channel in 1080i (including the acquisition of HD tier channel slots under new carriage agreements), but currently only carries the standard definition signal upscaled, since none of its operations have yet upgraded to the new format. The network converted to an upscaled standard definition widescreen presentation in the fall of 2016.

In July 2016, EVINE Live refreshed its brand to Evine. In addition to dropping “Live” from the brand identity, the company also made minor changes to the brand’s logo.



  1. http://www.4-traders.com/EVINE-LIVE-INC-18632229/company/. Missing or empty |title= (help)
  2. 1 2 3 4 5 6 "EVLV Profile". Yahoo! Finance. Yahoo. Retrieved February 13, 2015.
  3. "Evine Live Inc. Announces Permanent Chief Executive Officer". Evine. 18 August 2016. Retrieved 22 August 2016.
  4. 1 2 Kennedy, Patrick; Kumar, Kavita (November 18, 2015). "ValueVision to change name to EVINE Live". Star Tribune. Retrieved 7 February 2015.
  5. 1 2 Mahoney, Kevin (May 23, 2013). "ValueVision Drops ShopNBC Name, Swings To A Profit". Twin Cities Business. Retrieved June 19, 2013.
  6. "Valuevision vamping NBC brand". Broadcasting & Cable. February 23, 2001. Retrieved June 24, 2010.
  7. "ValueVision network becomes ShopNBC". Broadcasting & Cable. March 12, 2001. Retrieved June 24, 2010.
  8. NBC to Sell Stake in ShopNBC, MultiChannel News, May 20, 2010
  9. Brooks Suzukamo, Leslie (June 24, 2010). "NBC holding on to ValueVision stake, for now". St. Paul Pioneer Press. Retrieved June 25, 2010.
  10. Halter, Nick (October 6, 2014). "Mark Cuban's other TV show brings him back to Minnesota". Minneapolis / St. Paul Business Journal. American City Business Journals. Retrieved February 13, 2015.

External links

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