ESPN Bottom Line is the name for a lower-third sports information ticker graphic used on the ESPN family of networks.
SportsCenter debuted a new graphics package on April 6, 2009, with the "rundown" graphic (shown during the daytime editions) moved to the left side of the screen. A new BottomLine was also released that day on ESPN, ESPN2, ESPN CLASSIC and ESPNU but it was quickly removed and reverted to the old BottomLine (which had been used since April 2003) due to an equipment failure. However, this ticker was successful for the 2009 NFL Draft and the 2009 NBA Draft. The problem was later fixed and the new BottomLine returned on July 8. A revamped ESPN BottomLine was introduced at 11 PM ET on June 22, 2014, along with a redesign of the SportsCenter studio.
In 1995, ESPN2 debuted a sports news ticker, dubbed by Production Assistant Onnie Bose as the "BottomLine." It is a persistent ticker which stayed at the bottom of the screen at all times during most programming, unlike ESPN, who only showed their own at the :28 and :58 of each hour (accompanied by an audio cue, which has since been adapted as the alert tone for ESPN's mobile apps) and during select programming. ESPN2's sports telecasts were also among the first to regularly use a scoring bug. In later years, ESPN2 would also participate in “Full Circle” telecasts, productions of a single game aired across multiple ESPN services to provide additional features and angles.
ESPNEWS's "bottom line" — a small rectangular area at the bottom one-fifth of the screen flashing scores—is more in-depth than the one airing on ESPN's other networks. It contains not only scores but also statistics and brief news alerts about the day's happenings in sports. It also remains on screen during most commercial breaks. This particular BottomLine was re-designed as the network was re-launched on March 30, 2008. The change from a big BottomLine to the ESPN-shaped BottomLine, the decrease of ESPNEWS programming, and SportsCenter being shown on ESPNEWS has had some controversy among longtime ESPNEWS viewers. The network was changed over to a full-screen presentation on June 2010 with the network receiving the BottomLine used on all other ESPN networks in anticipation of the network's primetime programming being rebranded under the SportsCenter branding.
Cold Pizza was notable for having its own version of ESPN's BottomLine, as their ticker not only gave sports scores but also news headlines and weather forecasts from sports cities and is shown in its own color scheme. It also functioned differently: it constantly scrolled, while other ESPN "BottomLines" usually "flip" through the different scores, scrolling only for long statistical lines. This graphic was discontinued in the summer of 2006 when the "BottomLine" was changed to resemble those of other ESPN programs.
- Dickson, Glen (March 13, 2007). "Disney To Launch HD Networks on DirecTV". Broadcasting & Cable. Retrieved August 4, 2012.
- Hiestand, Michael (March 6, 2008). "Dedicated staff keeps close watch on ESPN's Bottom Line". USA TODAY. Retrieved August 4, 2012.
- "This is SportsCenter: Climate Change". Retrieved August 4, 2012.
- "www.mediaweek.com". ADWEEK. Retrieved August 4, 2012.