Diving Equipment and Marketing Association

Diving Equipment and Marketing Association
Abbreviation DEMA
Motto Diving. Explore The Rest Of Your World.
Formation 1987
Type Trade Association
Legal status Mutual-benefit nonprofit corporation
Incorporated in California,
Purpose Advocacy for the recreational diving industry
Headquarters California, United States of America
Website www.dema.org
Formerly called
Diving Equipment Manufacturers Association[1]

Diving Equipment and Marketing Association (DEMA, formerly the Diving Equipment Manufacturers Association),[1][2] is an international organization dedicated to the promotion and growth of the recreational scuba diving and snorkeling industry. With more than 1,300 members, this non-profit, global organization promotes scuba diving through consumer awareness programs and media campaigns such as the national Be a Diver campaign; diver retention initiatives such as DiveCaching; and an annual trade-only event for businesses in the scuba diving, action watersports and adventure/dive-travel industries, DEMA Show.[3]

Board Members serve three year terms.[4]

Purposes and Objectives

The purposes and objectives of the Association are published as:[5]


  1. 1 2 Brylske, Alex. "Training Standards: Understanding the "Why" Behind What Divers are Taught". Dive Training magazine. Archived from the original on 27 December 2013. Retrieved 26 January 2016.
  2. http://www.dema.org/?page=About
  3. http://www.demashow.com/
  4. http://www.dema.org/staff/
  5. http://c.ymcdn.com/sites/www.dema.org/resource/resmgr/assn_&_board_docs/bylaws-currentversion.pdf

External links

See also

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