Clorets Fresh

Clorets is a line of chewing gum and mints made by Cadbury Adams. It was introduced in 1951. Clorets gum and candy generally contains Actizol, a proprietary ingredient that has chlorophyll within it, which purportedly acts as an active ingredient to eliminate mouth odors.[1] Clorets was originally owned by The Warner-Lambert Company under its Adams division until Pfizer took over in 2000. The Adams division was sold to Cadbury-Schweppes in 2003, which is now known as Cadbury Adams (later acquired by Kraft Foods).

Clorets is currently a global brand of gum and mints positioned as a breath freshener. It is widely available in South America, South Africa, Middle East and South East Asia. The largest markets for Clorets are in Mexico, Thailand, Egypt and Japan.

Packaging and flavour varieties

Packaging sizes
Clorets Infinity

See also


  1. Elliott, Stuart (April 28, 1994). "The Media Business: Advertising; Marketers revive an old formula for cachet: the secret ingredient.". The New York Times. Retrieved February 22, 2013.
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