Business transformation

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Business transformation is about making fundamental changes in how business is conducted in order to help cope with a shift in market environment.[1]

When business transformation is used

The need for business transformation may be caused by external changes in the market such as an organisation's products or services being out of date, funding or income streams being changed, new regulations coming into force or market competition becoming more intense. This management approach also incorporates Business Process Reengineering and is widely used:[2]


Business transformation is achieved by one or more of: realigning the way staff work, how the organisation is structured, the core product or service portfolio of the business and how technology is used. Typically organisations go through several stages in transforming themselves:[3]

Transformation examples

Examples of organisational transformation include:


  1. Harvard Business Review January 2007 Kotter
  2. McKinsey Survey 2010
  3. Harvard Business Review January 2007 Kotter
  4. Transformed GM back in the game 2010
  5. BBC website October 2011
  6. Box: The Path From Arrington’s Backyard To A Billion Dollar Business "Josh Stein started to connect the dots on doing an SaaS enterprise model. We credit him to being able to shine light for us on something we couldn’t see.” 2012
  7. British Airways simple route to business transformation 2005
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