Bubble Up
| Type | Soft drink |
|---|---|
| Manufacturer | The Dad's Root Beer Company LLC |
| Country of origin |
Sweet Valley Products Co. Sandusky, Ohio, U.S. |
| Introduced | 1919, 97 years ago |
| Color | clear |
| Flavour | Lemon-lime |
Bubble Up is a lemon-lime soft drink brand created in 1919, by Sweet Valley Products Co. of Sandusky, Ohio. It is now manufactured by the Dad's Root Beer Company, LLC and owned by Hedinger Brands, LLC for the United States, Canada, and Mexico, and by Monarch Beverage Company of Atlanta for international markets (in particular Asia and Africa).
History
Bubble Up began in 1919 as a lemon-lime carbonated soft drink.[1] Originally owned by Sweet Valley Products of Sandusky, Ohio, Bubble Up was produced ten years before its well-known competitor, 7 Up. The first trademark registration was filed on August 13, 1919, which was registered on April 14, 1921. Subsequently the brand was owned by the Bubble Up Company, Inc. of Chicago. With the tag line, "A kiss of Lemon, A kiss of Lime". Bubble Up was distributed in the Coca-Cola bottler network prior to Sprite.
While based in Los Angeles, the company filed for bankruptcy in August 1970 and had stock fraud issues shortly after.[2][3][4]
The Monarch Company of Atlanta purchased Bubble Up in 1978. In 2007, Bubble Up was purchased from Monarch by Hedinger Brands, LLC for the U.S., Canada, and Mexico and licensed to the Dad's Root Beer Company, LLC, headquartered in Jasper, Indiana.
Advertising
Famous for the advertising slogan – "kiss of lemon, kiss of lime." In the 1960s, Bubble Up radio advertising used the catchy jingle (to a melody), "Sugar-free Bubble Up has a pizzazz, that is what Sugar-free Bubble Up has."
Popular culture
- Jerry Lewis gets six bottles of Bubble Up when taking care of a gas station in the 1965 movie The Family Jewels.
- In the 1977 film Oh, God! starring John Denver, a six-pack of Bubble Up is on the refrigerator, next to a six-pack of Coke.
- Young actor David Caruso was featured in a 1980 Bubble Up television commercial.
- Country singer Merle Haggard referenced Bubble Up in his 1981 hit song "Rainbow Stew."[5]
- Singer and actress Ariana Grande featured Bubble Up in the video for her cover of "Die in Your Arms."[6]
References
- ↑ "Bubble Up". Dad's Root Beer Company. Retrieved 28 November 2012.
- ↑ "Bubble Up bankruptcy action filed". St. Petersburg Independent. Florida. September 2, 1970. p. 11A.
- ↑ "Stock fraud flattens soft drink company". Beaver County Times. Pennsylvania. UPI. November 24, 1971. p. 4.
- ↑ "Bubble up probe still bubbling". Pittsburgh Press. UPI. November 26, 1971. p. 59.
- ↑ "Merle Haggard - Rainbow Stew Lyrics". songlyrics.com. Retrieved 10 November 2012.
- ↑ Ariana Grande - Die In Your Arms cover (Justin Bieber)