Libresse
 | |
| Product type | Feminine hygiene |
|---|---|
| Owner | SCA |
| Country | Sweden |
| Introduced | 1940s |
| Markets | Worldwide |
| Website |
www |
Libresse is an international brand of feminine hygiene products owned by SCA, a Swedish pulp and paper manufacturer and consumer goods company. The company first appeared in 1940s with the first crepe paper towel called Mimosept.[1]
International branding
The brand is known as:
- Bodyform in the United Kingdom
- Nana in France
- Nuvenia in Italy and New Zealand
- Libra, originally, Libra Fleur, in Australia
- Nosotras in South America
- Libresse Lifestyle in South Africa
- Saba in Mexico and Central America[2]
Media
Rachel Tucker, a semi-finalist in the BBC talent show-themed television series I'd Do Anything, recorded a version of the famous civil rights anthem Ain't Gonna Let Nobody Turn Me Around which was used in the Libresse March commercial.[3][4]
Controversy
The brand came under fire for airing a controversial advert in New Zealand that was said to be transphobic. The company apologised for causing offence and withdrew the advert.[5]
Gallery
References
- ↑ http://www.bodyform.co.uk/all-about-us/bodyform-timeline1/
- ↑ http://www.sca.com/en/Products/Feminine_hygiene_products/Brands/
- ↑ "Marshall Street Editors - Spencer Ferszt LIBRESSE: "March"". Marshall Street Editors. 2005. Retrieved 2008-07-18.
- ↑ "Reklam för Libresse - "Ain't gonna let nobody"". YouTube. 2007-05-01. Retrieved 2008-07-18.
- ↑ ‘Transphobic’ advert pulled
External links
This article is issued from Wikipedia - version of the 11/27/2016. The text is available under the Creative Commons Attribution/Share Alike but additional terms may apply for the media files.