Bet365 Group Ltd.
Type of site
Private company
Founded 2000
Headquarters Stoke-on-Trent, England
Area served United Kingdom
Owner Denise Coates
John Coates
Peter Coates
Founder(s) Denise Coates
Industry Online gambling
Services Online betting & gaming
Revenue £1.5 billion[1] (2015)
Employees 3500+
Alexa rank Increase 209 (August 2016)[2]

Bet365 Group Ltd (styled as "bet365") is a gambling company based in the United Kingdom. Bet365 is one of the world's leading online gambling groups with over 19 million customers in almost two hundred countries. The Group employs over 3,000 people and is the largest private employer in the city of Stoke-on-Trent.[3]


Bet365 is an online gambling company offering sports betting, poker, casino, games, and bingo, as well as video streams on sporting events. Bet365 also offers an on-course bookmaking service.

For sports betting, Bet365 is licensed by the Government of Gibraltar (license number: RGL 075)[4] and regulated by the Gibraltar Gambling Commissioner. Bet365's casino, games and poker operations are licensed and regulated by the Government of Gibraltar too. In addition to the company headquarters in Stoke-on-Trent, Bet365 have further offices in Gibraltar and Australia. The Australian business is regulated and licensed by the Northern Territory Government, with one hundred staff employed in Darwin. Samuel L. Jackson represents the company in their Australian TV advertising.

Bet365's site supports a variety of payment methods, including bank transfer and Neovia, in 25 currencies.[5]

Bet365 is a trading name of Hillside (New Media) Ltd.[6] and operations including payments through the affiliate programme[7] are carried out under that name.

Chairman Peter Coates also has the same position at Stoke City and in May 2012 Bet365 signed a three-year contract with the club to become shirt sponsors.[8] In April 2016, the company became the new title sponsors for the club's stadium for the next six seasons, replacing fellow local enterprise the Britannia Building Society.[9] In the summer of 2016, Bet365 also signed shirt sponsorship deals with Bulgarian clubs Ludogorets Razgrad and Slavia Sofia for the upcoming season.[10]


Bet365 was founded in 2000 in a portakabin[3] in Stoke-on-Trent by Denise Coates. Denise developed a sports betting platform and trading team to launch the business online in March 2001. The business borrowed £15 million from RBS against the family's betting shop estate which had been started by Peter Coates in 1974 and had been run by Denise Coates as managing director from 1995. Bet365 sold its betting shop chain in 2005 for £40 million to Coral and paid off its loan to RBS.[11] Bet365 has grown into one of the world's largest online gambling companies with its reported figures to March 2012 showing amounts wagered on sports at £12.2 billion, revenues of £646 million and an operating profit of £116.5 million, whilst paying £130 million in tax to the UK Government.

Commenting on the published accounts, Stoke-on-Trent Central MP Tristram Hunt said: "This is a great British business success story and we should be hugely proud to have it in the heart of Stoke-on-Trent. This is a company that provides high quality, well-paid jobs for the city, and unlike some other gambling businesses it pays its taxes in the UK."[12]

Denise Coates, joint chief executive, continues to run Bet365 and is the majority shareholder with 50.1% of the shares. Her brother John, Joint chief executive, runs the business alongside her, with her father Peter holding the position of chairman.

Live betting

Bet365's In Play product allows customers to bet on events as they are taking place, with a large range of live markets available. Bet365 are continually improving their in Play product, with the most recent update being the implementation of its vFabric private cloud. By using this technology, Bet365 is able to handle thousands of changes per second, and the data latency has decreased to less than two seconds. This development has enabled Bet365 to deliver a continuous stream of real-time information whilst simultaneously receiving and processing large amounts of incoming customer data.[13]

In addition, Bet365 currently provides a comprehensive live-streaming service for their customers, broadcasting over 20,000 live sporting events each year. Bet365 managed to secure the rights to stream the first ever England football match which was exclusively shown on the Internet, in October 2009.[14] The match, England v Ukraine, was a World Cup qualifier, and was available for Bet365 customers with a funded account to view for free.[15]

Bet365 affiliates

Bet365 offers an online affiliate programme where webmasters and marketing persons have the ability to earn commissions on the players they refer to Bet365. The online affiliate program allows affiliates to earn commissions as a set percent which is in line with other affiliate programs on online bingo, sports betting, online poker and online casinos.[16] The terms and conditions in the bet365 affiliate programme stipulate a negative carry over policy for referral commissions for each channel and a clause regarding brand bidding terms.[17] However, bet365 were recognised for offering the Best Overall Affiliate Programme, Best Sportsbook Affiliate Programme, Best Overall Affiliate Manager and Best Sportsbook Affiliate Manager at the fifth annual iGaming Affiliate Awards, on 26 January 2012 during the London Affiliates Conference.[18]

Awards and achievements

At the eGaming Review Operator Awards 2010 organised by eGaming Review magazine, Bet365 won the "Operator of the Year" award.[19] Bet365 ranked third in The Sunday Times Profit Track 100 league table, which ranks private companies in the UK based on profit growth rate.[20] In addition, Bet365 was ranked as one of the fastest growing privately owned technology, media and telecoms companies in The Sunday Times Tech Track 100 league table.

eGaming Review magazine has ranked Bet365 the number one Internet gaming company in 2010, 2011 and 2012 as part of its annual Power 50 list of the top 50 most influential Internet gaming companies.[21] Denise Coates, founder and joint CEO of Bet365, received a CBE in the 2012 Queen's new year honours list for services to the community and business.[22] In February 2013 Denise Coates was named as one of the 100 most powerful women in the United Kingdom by Woman's Hour at BBC Radio 4.[23]


Peter Coates, director of Bet365 and a lifelong supporter of the British Labour party, has donated hundreds of thousands of pounds to the party. One particularly large donation coincided with the relaxation of gambling legislation and the lifting of a ban on television advertising by the Labour government.[24]

In October 2014 the Guardian newspaper reported that the company had been taking bets from Chinese citizens by using obscure domain names in order to avoid government web censorship.[25]

In August 2012, Bet365 refused a of payout £73,000 to a punter in Australia.[26] In June 2016, they refused a payout of £54,000 to a punter in England.[27]


  1. "BET365 GROUP LIMITED by Company Check UK". Company Check Ltd. Retrieved 23 July 2016.
  2. " Site Overview". Alexa Internet. Retrieved August 20, 2016.
  3. 1 2 Bowers, Simon (8 June 2012). "Denise Coates: the hidden 24/7 woman behind bet365". The Guardian. London. Retrieved 2 July 2012.
  4. bet365 Review, accessed 23 August 2015
  5. "Help: Payment Methods". bet365.
  6. "ASA Adjudication on Hillside (New Media) Ltd". Retrieved 24 April 2016.
  7. "bet365 affiliates terms and conditions". Retrieved 22 August 2012.
  8. "bet365 put their shirts on Stoke City". The Sentinel. Retrieved 8 May 2012.
  9. "Stoke City's Britannia Stadium to be known as Bet365 Stadium next season". The Guardian. 21 April 2016. Retrieved 24 May 2016.
  10. "bet365 is the new general sponsor of Ludogorets". 23 June 2016. Retrieved 31 July 2016.
  11. "A Very Private Practice". Retrieved 6 October 2011.
  12. Campbell, Alex (18 December 2012). "Stoke-on-Trent betting giant bet365 pays out £130m tax bill". The Sentinel. Stoke-on-Trent. Retrieved 18 December 2012.
  13. "bet365 uses private cloud for new in-play betting system". Retrieved 6 October 2011.
  14. "This is Staffordshire – Firm bets net deal will click with fans". Retrieved 6 October 2011.
  15. "Bet365 on Mobile". Retrieved 26 October 2016.
  16. "Bet365 Affiliates". Retrieved 21 July 2009.
  17. "bet365 deduct negative earnings from available commission".
  18. "bet365 Win iGaming Awards".
  19. "bet365 wins EGR Operator of the Year award". Retrieved 29 November 2010.
  20. "Sunday Times Fast Track". Retrieved 6 October 2011.
  21. "Exclusive: bet365 claims Power 50 crown for third year running". Retrieved 18 December 2012.
  22. "Denise Coates is among those named in New Year Honours". BBC News. 31 December 2011. Retrieved 2 February 2012.
  23. "Denise Coates CBE". BBC. Retrieved 7 May 2013.
  24. Drury, Ian (29 August 2009). "Questions over betting boss's cash donation for Labour". Daily Mail. London. Retrieved 11 September 2009.
  25. "Revealed: how bet365 profits from Chinese punters who risk jail for gambling online". The Guardian. Retrieved 2 June 2016.
  26. " Refuse to payout". Youtube 2012.
  27. "Bet365 faces legal action over delay in paying winning punter £54,000". The Guardian. Retrieved 28 June 2016.
This article is issued from Wikipedia - version of the 11/27/2016. The text is available under the Creative Commons Attribution/Share Alike but additional terms may apply for the media files.