|Product type||Adhesive bandage/dressing|
|Owner||Johnson & Johnson|
|Introduced||June 1920 (invention)|
|Tagline||"I am stuck on Band-Aid (brand) 'cause Band-Aid's stuck on me!"|
Band-Aid is arguably a genericized trademark in the United States, but Johnson & Johnson still holds a valid and legal trademark on the term.
The Band-Aid was invented in 1920 by Johnson & Johnson employee Earle Dickson for his wife Josephine, who frequently cut and burned herself while cooking. The prototype allowed her to dress her wounds without assistance. Dickson passed the idea on to his employer, which went on to produce and market the product as the Band-Aid. Dickson had a successful career at Johnson & Johnson, rising to vice president before his retirement in 1957.
The original Band-Aids were handmade and not very popular. By 1924, Johnson & Johnson introduced a machine that produced sterilized Band-Aids.
In 1951, the first decorative Band-Aids were introduced. They continue to be a commercial success, with such themes as Mickey Mouse, Donald Duck, Oliver & Jenny, Superman, Spider-Man, Hello Kitty, Rocket Power, Rugrats, smiley faces, Barbie, Dora the Explorer, Batman and Duck Dynasty. In addition to white toned and brown toned adhesive bandages, Band-Aid sells sheer strips for any color skin tone that can be purchased in stores or online.
In World War II, millions were shipped overseas, helping popularize the product. Since then, Johnson & Johnson currently has estimated a sale of over 100 billion Band-Aids worldwide.
More recently, in 2002, Bandaid launched a "revolutionary concept," which is the liquid bandaid. It promoted fast healing on contact. in 2006, Bandaids were further improved to include antibiotic in their product Bandaid plus Antibiotic.
Johnson & Johnson also manufactures liquid bandages, Scar Healing bandages, and Burn-Aid, burn gel-impregnated bandages. Their newest products include Active Flex bandages and waterproof Tough Strips.
To protect the name, their trademark, Johnson & Johnson always refers to its products as "Band-Aid brand", not just Band-Aids.
Manufacturing facilities are located in Brazil, China and Denmark.
- Band Aid, a charity music group founded by Bob Geldof and Midge Ure
- "Trademark Status & Document Retrieval: BAND-AID". USPTO. May 15, 2012. Retrieved September 21, 2015.
- "BAND-AID® Brand Heritage". Johnson & Johnson. April 2015. Retrieved September 21, 2015.
- "Basic Care". BAND-AID® Brand Adhesive Bandages. Retrieved 2015-11-05.
|Look up band-aid in Wiktionary, the free dictionary.|