BBK Electronics

BBK Electronic Corporation
Industry Consumer electronics
Founded 1995 (1995)
Founder Duan Yongping
Headquarters Dongguan, Guangdong, China
Subsidiaries Oppo Electronics
Oppo Digital
Footnotes / references

BBK Electronics Corporation (Chinese: 广东步步高电子工业有限公司, also known as BBK Electronics, Chinese: 步步高电器) is a Chinese company specialised on electronics such as television sets, MP3 players, digital cameras and cell phones. It markets smartphones under the Oppo, OnePlus and Vivo brands,[4][5] and Blu-ray players, headphones and headphone amplifiers under the OPPO Digital division.[6][7] BBK Electronics' headquarters and production base are in Chang'an, Dongguan.[8] The latest member of the BBK Electronics group is "imoo".[9][10]

According to Bloomberg, the corporate address is 23 Bubugao Avenue, Wusha Village, Chang'an Dist, Dongguan, 523860 China.[11] It is the highest taxpayer in Chang'an.[12]

As of 2004, BBK also made devices sold in the United States under the Memorex and Philco brands.[13]


  1. "Profile". Bloomberg. Retrieved 29 October 2014.
  2. Kelly Yamanouchi (August 6, 2007). "Chinese invest in Frontier". The Denver Post. Retrieved 2008-03-24.
  3. "Toshiba cries foul over threat by Chinese DVD players". Taipei Times. May 10, 2002. p. 19. Retrieved 2008-03-24.
  4. "OPPO Homepage". Retrieved 30 October 2014.
  5. "INTRODUCTION TO BBK (OPPO) COMPANY". The People's Government of Chang’an Town. 18 June 2012. Retrieved 29 October 2014.
  6. Colin, David (July 7, 2005). "A Winning Digital DVD Player". Projector Central. So who is Oppo? They certainly are not a household name and with good reason as Oppo is a newly created North American branch of BBK Electronics of China, a giant in the manufacture of consumer electronics, employing 12,000 people worldwide. So while Oppo is a new name, the company and the technology behind it are quite substantial.
  7. Beamish, David. "Review: OPPO Digital DV-971H (US - DVD)". dvdactive. OPPO Digital are based in Mountain View, CA and are the US arm of BBK Electronics who are a huge Chinese market leader and who have been a private label OEM for companies such as Denon, NEC and BOSE. Manufacturing all sorts of electronics gear, BBK Electronics is a market leader in China and looking to expand globally hence the creation of their North American arm – OPPO Digital.
  8. "INTRODUCTION TO BBK (OPPO) COMPANY". The People's Government of Chang’an Town. 18 June 2012. Retrieved 29 October 2014.
  9. The owners of Vivo, Oppo and OnePlus start a new brand
  10. imoo - a new brand for mobile phones emerges in China
  11. "Profile". Bloomberg. Retrieved 29 October 2014.
  12. "INTRODUCTION TO BBK (OPPO) COMPANY". The People's Government of Chang’an Town. 18 June 2012. Retrieved 29 October 2014. BBK (OPPO) is a leading enterprise in Chinese electronic information industry with headquarters and production base set in Chang’an Town. It is the highest taxpayer of Chang’an.
  13. Keith Bradsher (March 2, 2004). "Like Japan in the 1980s, China Poses Big Economic Challenge". The New York Times.

External links

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