Atlantic FM
| Broadcast area | Cornwall, United Kingdom |
|---|---|
| Frequency | 105.1 and 107 MHz |
| First air date | 6 July 2006 |
| Format | AC |
| Audience share | 4.5% (Jun 2011, ) |
| Owner | Global Radio |
Atlantic FM was an Independent Local Radio station serving Cornwall. Original staff included MD Jim Trevelyan, PC Mark Chapple, and News Editor Jamie Reed. Plus 4 news reporters, 4 presenters, 6 sales people, a station coordinator, plus some freelance staff. The station began broadcasting at 7:30am on 6 July 2006 by Mark Chapple and broadcast from studios at St Agnes. The station, aimed at 25- to 54-year-olds, mainly played Adult Contemporary music with national & local news and information, including surf reports for Cornish towns and locations including Newquay & Polzeath on the North Cornwall coast, and Whitsand Bay on the South Cornwall coast.
On 19 March 2012, it was announced that Global Radio had bought the station from joint owners Tindle Radio and Camel Media.[1]
The station became part of the Heart Network and merged with Heart Devon on 7 May 2012 to form Heart South West. Local breakfast and drive programming is broadcast from Heart's Exeter studios with a sales office based at Atlantic's former studios at St Agnes.[2] A separate Drivetime show for Cornwall is retained, currently presented by James Dundon, alongside hourly local news bulletins throughout the day.[3] The last programme on Atlantic FM, presented by Matt Bunt, aired on Sunday 6 May 2012.
References
- ↑ Atlantic FM sold to Global to become Heart, RadioToday, 19 March 2012
- ↑ UKRD responds to Atlantic's Heart switch, RadioToday, 19 March 2012
- ↑ Heart Q and A, atlantic.fm, 19 April 2012