Arnott's Shapes

Arnotts Shapes

Two boxes of cheddar-flavored Shapes
Product type Snack food
Owner Arnott's Biscuits Holdings
Country Australia
Introduced 16 February 1964
Markets Australia
UK (discontinued)
Tagline Flavour you can See
Website http://www.arnotts.com.au/products/shapes/

Arnott's Shapes are a popular line of savory biscuits produced by Arnott's in Australia. First produced in Victoria in the 1950s, they were originally made in the shape of potato chips, until bakers realized they were too difficult to cut and were a waste of dough. In 1974, they switched to the flat biscuits, which are sold today. Arnott's Shapes are sold in different packaging including multi-pack bags and boxes. In Australia, during the mid-1990s, Arnott's reduced the box packaging size of the core flavours from 250 grams to 200 grams. During 2011, Arnott's further reduced the packaging size from 200 grams to 175–185 grams.[1] The reason for the name "Shapes" is because of the variety of the individual biscuit shapes, depending on the flavour. Arnott's boasts that Shapes are "[oven] baked, not fried", which is a less fatty method of cooking; however, Shapes are still high in fat at 20–25% and high in sodium.[2]

Over 53 million packets of Shapes are consumed each year in Australia.[3] In 2016, Arnott's changed the recipe of the iconic biscuits, with many customers complaining that they were not happy about the so-called improved updated formula.[4] The company has since backtracked this decision by restoring the original Pizza Shapes recipe, as well as leaving the recipe for Chicken Crimpy intact and offering an 'Original Barbecue' flavor. [5]

Flavours

Original core flavors (pre-2016)

These flavors have existed since the snack's inception:

Current core flavors (post-2016)

Formulaic changes in the seasoning's makeup plus the omission and addition of flavours have revised the core range:

Pizzeria range (January 2004)

Crispy Puffs range (2006)

Hollow, puffy shapes with a crisp texture.

The range was reduced to just Chicken Drumstick, then discontinued.

Flavors of the World range (May 2009)

Flavours around the world.

Roadies range (September 2011)

Aussie BBQ Meat Lovers range (January 2012)

A one-flavor range commemorating Australia Day.

Sizzling Summer range (September 2012)

Footy Fever range (May 2013)

A flavor exclusive at Coles, available each year during AFL and Australian soccer highlights:

2013

2014

Pizzarama range (May 2013, few days after Footy Fever)

Soundz range (August 2013)

Sensations range (December 2013)

A collection of flavours marketed towards customers more appreciative of 'gourmet' tastes:

Honey BBQ Chicken (January 2014)

Light & Crispy range (October 2014)

Extreme range (January 2015)

Former flavors

Sales in the United Kingdom

Shapes were on sale in the United Kingdom at Asda in early 2011 as an export product. Due to a poor marketing campaign, sales were underwhelming and they are no longer stocked by Asda. They were then stocked by Tesco but are no longer as of March 2013.

References

  1. ↑ Collier, Karen (10 August 2011). "Arnott's Shapes packets shrinking to slash fat". Herald Sun. Archived from the original on 1 March 2014.
  2. ↑ Saxelby, Catherine (29 April 2013). "8 salty snacks and why they're a danger to your waistline - a visual guide". Catherine Saxelby's Foodwatch.
  3. ↑ "Arnotts.com.au - Shapes". Arnott's Biscuits Holdings.
  4. ↑ Marissa Calligeros (14 April 2016). "Crunch time for Arnott's after customers Snap over 'new and improved' Shape flavours". Sydney Morning Herald.
  5. ↑ Frank Chung (8 September 2016). "Arnott's backflips on Pizza Shapes". News.com.au.

External links

This article is issued from Wikipedia - version of the 11/29/2016. The text is available under the Creative Commons Attribution/Share Alike but additional terms may apply for the media files.