Alpine Electronics

Alpine Electronics, Inc.
Public K.K. (TYO: 6816)
Industry Consumer electronics
Founded Tokyo, Japan (May 10, 1967)
Headquarters Shinagawa, Tokyo, Japan
Key people
Seizo Ishiguro, Chairman ; Toru Usami, President and CEO
Products Car audio and automotive navigation systems
Revenue Increase265,054 million Yen (2007)
Number of employees
10,566 Consolidated
Parent Alps Electric

Alpine Electronics, Inc. (アルパイン株式会社 Arupain Kabushiki-gaisha) is the consumer electronics subsidiary of the Japanese electronics component manufacturer Alps Electric, specializing in car audio and navigation systems.

Alpine's engineering headquarters are in Iwaki, Fukushima Prefecture, Japan. Alpine also has manufacturing facilities in Brazil, Hungary, Mexico, China, and Thailand.

In 2006, 76% of Alpine's revenues came from OEM sales. BMW and Honda have offered unbranded audio systems manufactured by Alpine, and companies such as Dodge and Jaguar Cars have offered co-branded Alpine audio systems in their vehicles.

Established in 1967 as Alps-Motorola a joint venture between Alps Electric and U.S.-based Motorola it became Alpine Electronics, Inc. in 1978 when Alps bought out Motorola's share of the company.

Alpine offers a wide range of items, including in-car multimedia, amplifiers, speakers, subwoofers and signal processing equipment. In 2008, Alpine introduced a full line of marine sound system products.

Company logo

The five stripes in the Alpine logo were added in 1987. Originally light blue to contrast with the letters which were in dark blue, they were later changed to one colour. The stripes stand for different aspects of Alpine's philosophy.

Notable products and technologies

An Alpine car audio remote control.

Other innovations have included the Alpine F#1 Status systems and V12 AccuClass-D power amplifiers.

At the Alpine Museum in Japan there is a model "7307" radio/tape recorder (circa 1981) shot by an American (Roger Holdaway of SpeakerWorks in Orange Ca) using a .45-caliber pistol at a distance of 4 feet. The owner, frustrated with the performance of the product, shot the unit and returned it to Alpine. This gesture brought home to Alpine the importance of product quality, and as a result they spent US$25 million on a testing and evaluation centre in Iwaki-city, Japan.

Alpine's iPod devices

Alpine was one of the first in the industry to introduce in-vehicle iPod devices to allow users to control iPod playback using the head unit's front panel buttons or remote; view song information (artist, album and/or song name) on the display; and easily search for songs through the receiver's Quick Search interface. Alpine introduced the first aftermarket Interface Adapter for iPod (KCA-420i) in 2004, letting users experience optimized sound quality and control of digital music files in the car. In 2008, Alpine introduced a full line of iPod integration Digital Media Receivers. In 2009, Alpine introduced the first double-din iPod digital media station, the iXA-W404.

Alpine's BioLite Display

Alpine introduced the BioLite display technology in their 2004 receiver lineup, claiming that it provides "a much wider viewing angle than conventional displays and outstanding visibility, even in harsh daylight."

Alpine's Navigation devices

Alpine continues to develop in-vehicle navigation aftermarket and OEM devices. In 2004, Alpine introduced the NVE-N872A in 2005. The DVD-based NVE-N872A was Alpine's fourth generation satellite-linked navigation system, based on an Alpine in-vehicle navigation platform, which won J.D. Power awards four times in six years. In 2006, Alpine introduced their first portable navigation device, the PMD-B100. In 2008, Alpine introduced the PND-K3, an all-in-one portable navigation plus Bluetooth hands-free system. In 2009, Alpine introduced the PND-K3msn with information like traffic and weather updates.


The 1986 Buick Grand National, modified by SpeakerWorks in Orange, California, is believed to be the only vehicle ever to retire undefeated from the pro division of the national sound-off circuit. The black Buick won the Alpine Car Audio Nationals II Pro Unlimited (751 watts and up) division in 1988, and IASCA's Pro unlimited title in 1989, 1990, and 1991 before being retired by its owner, Richard Clark. Its sound system is composed of five model 3545 amplifiers and the model 7909 headunit.

Examples of vehicles equipped from the factory with Alpine equipment

2011 Power Wagon center speaker
Audi A8(D4) (D4) Display, DVD and CD changer
BMW All vehicle lines (CD and DVD changer)
BMW 5 series (E60) Displays
BMW 5 series (F10) Business Navigation & Display
Mini Radio and navigation systems
Mercedes S-Class W221 Tuner and amplifier module, disk changers
Mercedes E-Class W211 Head Units, disk changers
Mercedes M/R/GL Class Head Units, Navigation systems, disk changers
Jaguar Screens, Tuner, DVD, Amplifiers
Land Rover Tuner, DVD, Rear Screen Entertainment (RSE)
Aston Martin Amplifier, Speakers, Rear Screen Entertainment (RSE)]
Chrysler 200 Sound system (2015-2017)
Chrysler 300 Sound system (2011- )
Chrysler Town and Country Sound system (2011- )
Chrysler Pacifica Sound system (2017- )
Dodge Challenger Sound system (2011- )
Dodge Charger Sound system (2011- )
Dodge Dart (PF) Sound system (2013-2016)
Dodge Journey Sound system (2011- )
Dodge Grand Caravan Sound system (2011-2017)
Dodge Ram (1500, 2500, 3500, and Chassis Cabs 3500, 4500, and 5500) Sound system (2009- )
Dodge Viper Sound system (2013-2017)
Fiat 500 Sound system (2013- )
Fiat 500L Sound system (2014- )
Jeep Grand Cherokee (WK2) Sound system (2011- )
Jeep Cherokee (KL) Sound system (2014- )
Jeep Wrangler (JK) Sound system (2013- )

Alpine show cars



  2. 2002 Acura RSX - Featured Cars - Car Audio Magazine
  3. September 2003, Alpine Honda Civic - Competition Corner - Car Audio Magazine
  4. A Ride in the 2004 Alpine Mini Cooper
  5. TunerTricks » CES
  8. james bond multimedia | Aston Martin DB5 images
  9. Marco Andretti - Sponsors

External links

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