Type of site
Available in Multilingual (13)
Owner Meredith Corporation
Alexa rank 550 (February 2014)[1]
Commercial Yes
Launched 1997[2], Inc. is a food focused online social networking service headquartered in Seattle, Washington. The company, which was founded by David Quinn, Carl Lipo, Mark Madsen, Michael Pfeffer, Dan Shepherd and Tim Hunt in 1997, is today owned by the Meredith Corporation. The company currently operates 19 websites in 13 languages.[3]

History was founded in 1997 after co-founder Hunt had trouble finding his favorite cookie recipe on the Internet. The recipe sharing and cooking community website began as an offshoot of one of Seattle's first web companies, Emergent Media. The company's original website was After Cookierecipe came,,, After launching 38 different domains, the company consolidated all its websites into[4][5][6]

In 1999 hired Bill Moore, a former Starbucks executive, as its CEO. In 2006 Reader's Digest purchased of for $66 million. At the time Reader's Digest felt that the acquisition would provide it with a valuable digital platform that would enable it to bring together various Reader's Digest activities using a common software platform.[5]

Reader's Digest sold the company to the Meredith in 2012 for $175 million.[7]


The recipes on the website are posted by members of the community. They are categorized by season, type of course (such as appetizer or dessert), and ingredients. Search functionality supports requiring and excluding specific ingredients. Other categories include methods (such as grilling or baking), occasions, and cooking style. There is support for finding meal ideas for specific holidays.[8] is available for iPhone,[9] iPad, Windows Phone, and Android[10] users.'s apps for smartphones allow users to access the site and its user-uploaded content while on the go. In 2011 Alison Sherwood of the Milwaukee Journal Sentinel rated the site as one of her "five favorite food apps."[11] The app allows users to search recipes and include specifications in their search (such as type of meal, nutrition, key ingredients, and time needed to prepare the dish). Recipes can be saved and easily shared on Twitter and Facebook.[12]

In September 2015 launched a revamped website as part of a broader transformation into a social networking service for food lovers.[13][4] The September 2015 website relaunch was met with broad criticism with the most common grievance being the perceived decrease in usability. [14]


  1. " Site Info". Alexa Internet. Retrieved 4 February 2014.
  2. "bFeedme / Recipe Site". Retrieved 2011-09-27.
  3. "Allrecipes Fact Sheet". Allrecipies.
  4. 1 2 Demmitt, Jacob (September 1, 2015). "After 18 years, Allrecipes reinvents itself as 'food-centric social network'". GeekWire.
  5. 1 2 Dudley, Brier (March 31, 2006). " sold for $66 million". The Seattle Times.
  6. Steven (April 13, 2010). "Esmee Williams, Allrecipies, Podcast Transcript". (Podcast).
  7. "Meredith Completes Acquisition of From Reader's Digest" (Press release). Meredith Corporation. March 1, 2012.
  8. "How Recipe Site". Retrieved 2011-10-01.
  9. Broida, Rick. "5 killer iPhone apps for foodies". Retrieved 4 October 2011.
  10. Samue, Elias. "Top 20 Apps That Make Motorola Droid Bionic a Money-Saving Machine". International Business Times. Retrieved 4 October 2011.
  11. "Milwaukee-Wisconsin Journal Sentinel / Recipe Site". Archived from the original on January 31, 2011. Retrieved 2011-10-04.
  12. " / Recipe Site". Retrieved 2011-10-04.
  13. Ember, Sydney (September 1, 2015). "With Technology, Avoiding Both Ads and the Blockers". The New York Times.
  14. o'brien, mike (October 5, 2015). " Sees Increased Engagement Despite Polarizing Redesign".

External links

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