It is not an old custom but rather a contemporary identity almost solely influenced by other Polynesians, naturally, through cross-cultural interaction of Polynesians living in New Zealand, especially the Samoan "Fa'afafine", transgender people who hold a special place in Sāmoan society.
Akava'ine is a Cook Islands Māori word for women who have an inflated opinion of themselves, draw attention to themselves in ways that disrupt groupness, do not heed others advice, or who act in a self-serving or self-promoting way. The term uses the prefix aka ("to be or to behave like") and va'ine ("woman"). (Antonym: 'akatāne ("act manly, or tomboyishly").)
The New Zealand Māori word Whakawahine has a parallel meaning.
Sometimes the word laelae is also used, typically when implying criticism or ridicule of feminine behaviour displayed by a man, for example being described as effeminate or homosexual. Laelae is the colloquial Cook Islands term; the word tutuva'ine (meaning "like a woman") is used less frequently and normally refers to a cross-dresser or a drag queen. Homosexuality is illegal for males in the Cook Islands.
The usage of the Māori word "'Akava'ine" for a transgender person seems to be recent, as no evidence of it as an established gender role in Cook Islands Māori society: it is not documented in the various detailed written encounters of the Māori people during the pre-Christian era to the mid-late 1800s to early 1900s. In contrast, Transgender people are mentioned in records of Samoa (Fa'afafine), Tahiti and Hawai'i (Māhū).
Some 'akava'ine take part in the making of tivaevae (quilts), an activity traditionally done by the women of the community.
Te Tiare Association Inc (TTA) was formally incorporated on 30 November 2007 at the Rarotonga High Court; an organisation set up to bring together 'akava'ine in the Cook Islands, to help nurture, strengthen and educate them so that they can help themselves. On 21 June 2008, there was the official launch of Te Tiare Association and the launch of a partnership between Te Tiare Association and the Pacific Islands Aids Foundation.
Pacific Islanders have a long history of integration, positions of authority, respect and acceptance towards gender-variant individuals. After the arrival of English missionaries during the 19th-century, this quickly began to change.
Marshall (1971:161) denied that there were "homosexuals" on Mangaia in the Cook Islands, while estimating there were two or three berdache "men on Mangaia who enjoy women's work, may have a feminine figure, and—to some degree—may dress like a woman" (Marshall 1971:153). "There is no social disapproval of the indications of transvestism". The boys and men he observed who enjoyed and excelled at women's work and who "are frequently called upon to assist in cooking, feasts, sewing pillowcases, and cutting out dresses and dress patterns" and "show no apparent wish for male sexual partners". Beaglehole (1938:287) also asserted of another locale in the Cook Islands that
perversions, in the sense of sexual practices that take the place of sexual intercourse, are probably unknown in Pukapuka. This is without prejudice to acts or feeling attitudes that may accompany ontogenetic character development in the strict analytical sense but which, even if they occur may not properly be classed as perversions. There is no word in Pukapukan speech to indicate homosexuality, nor could informants say that it ever occurred. At present there is one youth in Yato village who is said to wakawawine (be like a woman): between 16 and 17 years old, he appears fully developed physically but has a rather effeminate high-pitched voice. He wears men's clothes. He does not stroll about the village as do other young men who congregate first in one open house, then in another, for gossip. He performs general women's work, make plaited and beaded objects, sews more than is usual for a male, and cooks. He also does a little men's work, fishing, nut gathering and husking, and sennit-making. He occasionally wrestles with other men but does not participate in most sports. Peculiarities in his behavior are noticed by fellow villagers but not commented upon openly.
Nearly two decades later Beaglehole (1957:191) did not follow-up on the wakawawine—or even recall him—in writing that
Homosexuality is an unknown practice in Aitutaki. Only two instances of berdache-like behaviors could be recalled by informants. Two adolescent boys gave up fishing and gardening in favour of women's work and acquired a high reputation in the community for their skills at housework, embroidery and mat-making. One boy ultimately married and adjusted to a man's role; the other left the island and settled elsewhere.
- Kalissa Alexeyeff (2009). Dancing from the Heart: Movement, Gender, and Cook Islands Globalization. University of Hawaii Press. p. 104. ISBN 978-0-8248-3244-5. Retrieved 27 July 2013.
- Jasper Buse; Raututi Taringa (1995). Cook Islands Maori Dictionary. p. 51. ISBN 978-0-7286-0230-4. Retrieved 27 July 2013.
- Kalissa Alexeyeff (2009). Dancing from the Heart: Movement, Gender, and Cook Islands Globalization. University of Hawaii Press. p. 105. ISBN 978-0-8248-3244-5. Retrieved 27 July 2013.
- G. G. Bolich, Ph. D. (2007). Transgender History & Geography: Crossdressing in Context, Volume 3. Psyche's Press. p. 289. ISBN 978-0-6151-6766-4.
- International Lesbian and Gay Association (2006). "LGBT World legal wrap up survey" (PDF). p. 4. Archived from the original (PDF) on 2012-03-10.
- Niko Besnier; Kalissa Alexeyeff, eds. (2014). Gender on the Edge: Transgender, Gay, and Other Pacific Islanders. Hong Kong University Press. p. 8.
- Walter E. Little; Patricia Ann McAnany (16 October 2011). Textile Economies: Power and Value from the Local to the Transnational. Rowman Altamira. p. 72. ISBN 978-0-7591-2061-7. Retrieved 27 July 2013.
- "Te Tiare Association Inc.". Retrieved 24 August 2015.
- Matt Akersten (2008). "Supporting our sisters in the Pacific". GayNZ.com. Retrieved 24 August 2015.
- Stephen O. Murray (2002). Pacific Homosexualities. iUniverse. pp. 134–135. ISBN 0-595-22785-6.
- Alexeyeff, Kalissa (2009). Dancing from the heart: movement, gender, and Cook Islands globalization. University of Hawaii Press. ISBN 978-0-8248-3244-5.
- G. G. Bolich Ph.D. (2007). Transgender History & Geography: Crossdressing in Context, Volume 3. Psyche's Press. ISBN 978-0-6151-6766-4.
- Murray, Stephen O. (2002). Pacific Homosexualities. iUniverse. ISBN 0-595-22785-6.
- Buse, Jasper; Taringa, Raututi (1995). Bruce Biggs; Rangi Moeka'a, eds. Cook Islands Maori dictionary. The Ministry of Education, Government of the Cook Islands. ISBN 978-0-7286-0230-4.
- Marshall, Donald S.; Suggs, Robert C., eds. (1971). "Sexual Behavior on Mangaia". Human Sexual Behavior, Variations in The Ethnographic Spectrum. New York: Basic Books.
- Beaglehole, Ernest (1957). Social change in the South Pacific; Rarotonga and Aitutaki. London: Allen & Unwin.
- Beaglehole, Ernest & Pearl (1938). Ethnology of Pukapuka. Honolulu: B.P. Bishop Museum Bulletin, 150.