Affective design

The notion of affective design emerged from the field of human–computer interaction (HCI) (Norman, 1986) and more specifically from the developing area of affective computing (Picard, 1997).


Affective computing aims to deliver affective interfaces (Reynolds, Picard, 2001) capable of eliciting certain emotional experiences from users (McCarthy, Wright, 2004). Similarly, affective design attempts to define the subjective emotional relationships between consumers and products and to explore the affective properties that products intend to communicate through their physical attributes. It aims to deliver artefacts capable of eliciting maximum physio-psychological pleasure consumers may obtain through all of their senses.


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