360i

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360i
Founded 1998
Headquarters New York City, United States
No. of locations Atlanta
Chicago
London
Toronto
São Paulo
Area served Worldwide
Key people Bryan Wiener (Chairman), Sarah Hofstetter (CEO), Jared Belsky (President)
Industry Marketing & Advertising
Services Marketing
Employees 750+
Parent Dentsu[1][2]
Website http://www.360i.com/

360i is a New York City-based digital agency[3] founded in 1998. It is a business unit of Dentsu.[1][2]

Corporate history

360i was founded in 1998 in Atlanta[4] as a regional search agency. It was later acquired by Innovation Interactive.[5] At the time, 360i had 35 people and revenue of close to $5 million.[6]

360i was acquired as a digitally-led communications agency.[5]

Innovation Interactive was acquired by Dentsu in 2010 for $275mm[7] and remains a unit of Dentsu, Inc.[5] Bryan Wiener remained CEO of 360i until February 2014 and was succeeded by Sarah Hofstetter,[8] a 360i executive since 2005 and the founder of the firm's social media and strategy practices.[9] Wiener remains Chairman of 360i.[10]

Products and services

360i started out as a search engine marketing and optimization company.[5] In 2005 it began offering social media marketing programs.[9] In 2008, the agency rounded out its capabilities in strategy, media and creative.[11][12] spanning the US, UK, Brazil and Canada.[13]

Notable work from the agency includes “Adaptoys”, a line of accessible toys that allow those living with paralysis to rejoin playtime,[14] Lean Cuisine’s “Weigh This”, an experiential and digital activation that encouraged women to weigh themselves based on personal achievements,[15] "The Great American Bacon Barter", a social media-powered cross-country expedition in which Oscar Mayer proposed bacon as a new form of currency[16] and Oreo's "Dunk in the Dark" social ad that went viral during Super Bowl XLVII.[17] The agency was named sole Leader in The Forrester Wave™: Search Marketing Agencies, Q1 2016 report by Forrester Research.”[18] 360i was named a MediaPost OMMA "Digital Agency of the Year" in 2013, 2014, and 2015,[19][20][21] and made the Ad Age A List in 2013, 2014, 2015, and 2016.[22][23][24][25]

References

  1. 1 2 Vranica, Suzanne (2010-01-26). "Dentsu in Talks to Buy Ad Firm". The Wall Street Journal. Archived from the original on 8 April 2010. Retrieved 2010-03-30.
  2. 1 2 Patel, Kunur (2010-01-25). "Dentsu Acquires 360i, Taking a Big Digital Shop off the Table". Advertising Age. Archived from the original on April 9, 2010. Retrieved 2010-05-24.
  3. ↑ Steel, Emily (2007-10-09). "Job-Search Sites Face a Nimble Threat". The Wall Street Journal. Retrieved 2010-03-26. New York online marketing firm 360i, for instance, said it has posted jobs listings on CareerBuilder and HotJobs with little results.
  4. ↑ "360i". The Atlanta Journal-Constitution.
  5. 1 2 3 4 Patel, Kunur (2010-01-25). "Dentsu Acquires 360i, Taking a Big Digital Shop off the Table". Advertising Age.
  6. ↑ Patel, Kunur (2011-01-24). "360i Is No. 6 on the Ad Age Agency A-List". Advertising Age.
  7. ↑ Vranica, Suzanne (2010-01-26). "Dentsu in Talks to Buy Ad Firm". The Wall Street Journal.
  8. ↑ McClellan, Steve (2013-02-12). "360i Revamps Top Management, Sarah Hofstetter Named Global CEO". Mediapost.
  9. 1 2 "Agency Marketer of the Year". iMedia Connection.
  10. ↑ Delo, Cotton (2014-02-12). "360i's Bryan Wiener Becomes Chairman of Social Marketing Company Expion". Advertising Age.
  11. ↑ McIlroy, Megan (2008-03-18). "Search Specialist 360i Buys Design Shop i33". Advertising Age.
  12. ↑ Mandese, Joe (2014-12-16). "OMMA Digital Agency of the Year: 360i". Mediapost.
  13. ↑ McClellan, Steve (2014-09-16). "360i Establishes Its First West Coast Office, In Los Angeles". Mediapost.
  14. ↑ "Christopher Reeve's Son Announces Creation of Accessible Toys: 'Everyone Deserves the Chance to Play'". People. 2016-05-02.
  15. ↑ "Lean Cuisine Can Block the Word Diet From Your Computer". Advertising Age. 2016-01-08.
  16. ↑ Elliott, Stuart (2012-09-10). "Oscar Mayer Proposes a New Bacon as a New Currency". The New York Times.
  17. ↑ Sanders, Rachel (2013-02-03). "How Oreo Got That Twitter Ad Up So Fast". BuzzFeed.
  18. ↑ "The Forrester Wave™: Search Marketing Agencies, Q1 2016". Forrester. 2016-03-23.
  19. ↑ "MEDIA Names Carat, OMMA Names 360i Agencies Of The Year". Media Post. 2013-11-25.
  20. ↑ "OMMA Digital Agency of the Year: 360i". Media Post. 2014-12-16.
  21. ↑ "OMMA Digital Agency of the Year: 360i". Media Post. 2016-01-19.
  22. ↑ "Ad Age's 2013 Agency A-List". Advertising Age. 2013-01-28.
  23. ↑ "Ad Age's 2014 Agency A-List". Advertising Age. 2014-02-03.
  24. ↑ "Ad Age's 2015 Agency A-List". Advertising Age. 2015-01-26.
  25. ↑ "Ad Age's 2016 Agency A-List". Advertising Age. 2016-01-25.

External links

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