Subhi Darajat

Digital strategist & technologist bridging marketing, IT, and product to build systems that actually move the business needle.

Over 15 years connecting technical execution with real-world growth — from custom CRM & booking systems to full-funnel digital marketing. Comfortable at the intersection of engineering, design, and business conversations.

Contact · [email protected] View LinkedIn

Based in Bali · open to global remote

Core stack: PHP · JS · MySQL · digital marketing ops

Experience

Digital Marketing & IT Consultant

Bali · Remote

2015 — Present

Independent / Agency collaborations

Leads end-to-end digital initiatives for SMBs and tourism brands — from website architecture and CRM design to performance campaigns and analytics. Often acts as the “bridge” between founders, marketing teams, and developers.

Funnel design Analytics CRO Stakeholder comms

IT & Web Systems Developer

Indonesia

2009 — Present

Custom PHP · CRM · Booking systems

Designs and maintains custom web applications — booking engines, internal dashboards, lightweight CRMs — with a focus on reliability and clarity for non-technical users.

PHP MySQL API integration UI/UX for ops

Creative & Multimedia Background

Bandung · Jakarta · Bali

2005 — 2015

Design · Multimedia · Early digital marketing

Started in design and multimedia — giving a strong visual and storytelling foundation that still informs how campaigns and products are communicated today.

Branding Content Storytelling

Capabilities

Strategy

Digital roadmaps, marketing funnels, positioning, KPI design, survival-mode financial thinking for lean teams.

Technology

PHP, JavaScript, MySQL, REST APIs, custom CMS/CRM, automation, integrations (email, payments, analytics).

Marketing ops

SEO, performance campaigns, analytics setup, tracking, simple dashboards for non-technical decision makers.

Ways of working

Calm communicator, documents thinking clearly, prefers simple systems over flashy complexity, comfortable with async remote work.

Selected focus areas

Building lean but powerful web systems that reflect real business processes.
Helping teams understand their numbers: traffic, leads, revenue, and what to fix first.
Connecting traditional web and emerging Web3 identity where it makes sense.

Systems over hacks Clarity first Long-term thinking