Pantone 448 C
| Pantone 448 C | |
|---|---|
 Color coordinates | |
| Hex triplet | #4A412A |
| sRGBB (r, g, b) | (74, 65, 42) |
| CMYKH (c, m, y, k) | (33, 43, 80, 82) |
| Source | Pantone[1] |
|
B: Normalized to [0–255] (byte) H: Normalized to [0–100] (hundred) | |
Pantone 448 C is a colour in the Pantone colour system. Described as a "drab dark brown", it was selected as the colour for plain cigarette packaging in Australia, after market researchers determined that it was the least attractive colour.[2][3][4] The same colour is now also used for plain cigarette packaging in the United Kingdom.[5][6]
References
- ↑ "PANTONE 448 C - find a PANTONE Color". www.pantone.com. Retrieved 2016-06-19.
- ↑ "This is the world's ugliest colour, according to experts". Evening Standard. 2016-06-07. Retrieved 2016-06-19.
- ↑ "Researchers discover the ugliest color in the world: Pantone 448 C". Digital Trends. 2016-06-16. Retrieved 2016-06-19.
- ↑ "Does this colour turn you off?". The Sydney Morning Herald. Retrieved 2016-06-19.
- ↑ "The world's ugliest colour has been revealed". The Independent. 2016-06-11. Retrieved 2016-06-19.
- ↑ "This new law could save your life". The Independent. 2016-05-20. Retrieved 2016-06-19.
External links
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